Hello all, I just joined the group but have to admit that I have been hearing the term "Database Reactivation" for years and know that at it's core, it is pushing an offer to a list of customers who have been dormant. That said, I am in the B2B space, who sells to other B2B companies unlike 99% of GHL users who sell B2B who sell to consumers.
For those who do not understand, in B2C ... say a dentist puts out an offer to their patient "Sally" ... Sally gets the offer and decides if she wants to buy. In my case, a businesses puts out an offer that may go to Sally, but Sally is an employee at companyX and has no decision making ability. Therefore, it's much more about highly targeted offers to decision makers and not a shotgun approach to a list.
I would love to connect with those who are also in B2B --> B2B who have successfully run a "Database Reactivation". I'm open to getting smarter!!