I’ve Ran 76 Ads—Here’s Why Most of Yours Die

After running 76 ads (and learning the hard way), here’s the brutal truth: if your ad doesn’t grab attention in the first 5 seconds VISUALLY....(not just verbally), it’s already dead.

And let’s be real—most of you are starting with something like:

“Are you struggling to get clients?”
“What if I told you there’s a better way?”
“Hey, my name is [insert your pitch here]…”

Sound familiar? Now, imagine those lines with no sound because Facebook and Instagram feed ads autoplay on mute. That’s right—your “amazing verbal hook” is DOA.

Meanwhile, people are scrolling like they’re training for the Olympics. Captions? Nice try, but they’re not slowing anyone down.

The solution?

A DRAMATIC VISUAL MOMENT that slaps people out of their scroll trance. Think bold, unexpected, or even downright bizarre. Pair that with a killer verbal hook, and now you’ve got a fighting chance.

So, be honest—are your ads stopping the scroll, or are they just blending into the noise?

Share your wildest visual hook idea below 👇, or keep starting your ads with “Are you struggling…?” and hoping for the best. 😉

2 comments