Sometimes the smallest things say the most about a business. I saw this sign at Panera today. Instead of leaving customers wondering what to do if the WiFi isn’t working, they make it easy by providing a dedicated help number. That simple sign says: “We thought about you before you needed us.” That’s what providing value looks like. It’s anticipating needs, removing friction, and making life a little easier for the people you serve. Question: What’s one small thing you’ve seen a business do that made you feel genuinely valued?