Value can be defined as the relative worth or desirability of a thing (of some thing/something) to the end user or beholder. In our book, Go-Givers Sell More, John David Mann and I write: Right now, your total job is to focus on one thing and one thing only: providing value to other people. If you do that well, sales — and money — will find you. Indeed... Key Point: Money is simply an echo of value — the thunder to value’s lightning. (Thank you John for coining that phrase!) And whatever you provide to others — in business or in life — will echo back for you to receive according to how you have given. Give value in terms of love — receive love. Give value in terms of friendship — receive friendship. Give value in terms of support — receive support. Give value in terms of encouragement — receive gratitude/encouragement. Give value in terms of marketplace solutions — receive money. And we could come up with dozens of others, couldn’t we? We don’t always receive back directly from whom we’ve given…and sometimes we don’t receive back at all. That’s also part of business and part of life itself. However, as mentioned in past posts, when we plant these seeds of goodwill (great will), we create the “benevolent context for our success” — in this case, receiving in abundance...and typically in amounts far greater than what we have given. Want your cup to overflow? Give value! Today’s Exercise: Think about the different areas of your life in which you’d like to receive more. You know what to do. Find ways to give value accordingly! The game begins now. —Bob Burg

Have no enemies “How to be a coffee bean” Jon Gordon Damon West

Pay it forward “How to be a coffee bean” Jon Gordon Damon West