Make this vital element part of your company culture
Communicate that you care Several years ago, I had an accident caused by severe clumsiness based on forgetting that I was in my mid-60’s and not nearly (i.e., not at all) as athletic as I used to be. I hit the parking lot pavement very hard, and by the time I drove myself to the walk-in clinic, I looked — and was — bruised, battered, and hurting. The facility staff (front desk person, X-ray technician, and practitioner) were all professional and polite. However, there was definitely something lacking, and that was…any sense of empathy and verbal/non-verbal communication of caring whatsoever. From a purely logical, rational, and intellectual basis, that should not have been an issue for me. After all, I only needed them to diagnose me and help “put Humpty-Dumpty back together again.” And they did that part well enough. However… Key Point: As a human being, I had a need to know that they cared. I wanted at least one of them to say, “Oh, you poor guy. That had to be painful. I’m so sorry that happened. Don’t worry, we’re here to help.” Silly, isn’t it, that at my age, I actually cared about that? Important: You know who else cares about that? Practically ALL of our customers and clients. They want to know (they want to feel and to believe) that we care about them — as human beings, not merely as financial currency. Setting aside how obvious this *should* be in the healthcare profession, I’d suggest that it’s important in *every* profession, because ultimately we are human beings doing business with other human beings. And we humans need to feel acknowledged and cared about. Today’s Exercise: Think back on a time when someone in business showed empathy to you in a way that made a significantly positive difference for you with the result that you just had to tell others about it…in a good way. Consider whether you and your team do this for your customers as part of your company culture and natural ethos. Bob Burg