The issues wasn't the ads....it is the product

PROBLEM:

You find a product that looks hot on TikTok, run a few ads, and… nothing. $0 sales, but $40 gone.

> Happened to me 3 times last month.

> The issue wasn’t the ads. It was that I was picking products based on “looks viral” instead of “looks like people actually want to buy this”.

> So I built a 10-min check I run before I touch any product now. It’s 4 questions:

> 1. Would I buy this if I saw it while scrolling at 11pm?

> 2. Can I explain what it does in 5 seconds without jargon?

> 3. Are people already complaining about the problem this solves in comments/Reddit?

> 4. If this flops, can I pivot the angle in 2 hours?

> Since I started using this, my test spend dropped and I stopped getting stuck on dead products.

> Curious what’s your biggest red flag when you’re checking a product?

> Drop it below and I’ll tell you if I’ve made that mistake too.

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