PROBLEM: You find a product that looks hot on TikTok, run a few ads, and… nothing. $0 sales, but $40 gone. > Happened to me 3 times last month. > The issue wasn’t the ads. It was that I was picking products based on “looks viral” instead of “looks like people actually want to buy this”. > So I built a 10-min check I run before I touch any product now. It’s 4 questions: > 1. Would I buy this if I saw it while scrolling at 11pm? > 2. Can I explain what it does in 5 seconds without jargon? > 3. Are people already complaining about the problem this solves in comments/Reddit? > 4. If this flops, can I pivot the angle in 2 hours? > Since I started using this, my test spend dropped and I stopped getting stuck on dead products. > Curious what’s your biggest red flag when you’re checking a product? > Drop it below and I’ll tell you if I’ve made that mistake too.