Okay, so before I mess up Day 1 (by not doing it), here goes: Day 1 — Define the Offer: Identify the person you want to help, the problem they face, and the outcome your offer creates. This gets done today. Digital travel guides: downloadable PDFs, e-files Europe Focused on: slow travel, pilgrimages (not known to North American audience), history, culture, art What they are not: detailed, turn-by-turn, trail guides These are introductory to places and experiences people won't put together on their own. Something to purchase/ download at the travel interest/ planning stage More focused on "pleasure" points than "point" points. Pain points include poor planning, lack of knowledge on arrival at destination- definitely troubleshooting for these, and providing location-specific tips Audience: older, grown kids/retired, comfortable, can take extra time, not focused on saving money- but on experiences Business model: email/digital sales + website/ articles Funnel: Free lead magnet - paid guide - email nurture Much of the content is already created; I'm stalled on the tech side.