Product for market

Product for market

Okay, so before I mess up Day 1 (by not doing it), here goes:

Day 1 — Define the Offer: Identify the person you want to help, the problem they face, and the outcome your offer creates. This gets done today.

Digital travel guides: downloadable PDFs, e-files

Europe

Focused on: slow travel, pilgrimages (not known to North American audience), history, culture, art

What they are not: detailed, turn-by-turn, trail guides

These are introductory to places and experiences people won't put together on their own. Something to purchase/ download at the travel interest/ planning stage

More focused on "pleasure" points than "point" points. Pain points include poor planning, lack of knowledge on arrival at destination- definitely troubleshooting for these, and providing location-specific tips

Audience: older, grown kids/retired, comfortable, can take extra time, not focused on saving money- but on experiences

Business model: email/digital sales + website/ articles

Funnel:

Free lead magnet - paid guide - email nurture

Much of the content is already created; I'm stalled on the tech side.

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