Saw something on LI I want to try: a dedicated page on websites that speaks directly to AI. I've attached a screencap of the post that inspired this, and I'll paste some examples: - https://wynter.com/ai-info-page - https://img.ly/ai-info - https://redsclean.pro/#ai No idea if this will help, but it can't hurt

Going to try offering a $50 "Dryer Fire Prevention Checkup" and see if it helps get more deliberators to bring me out. I'm pairing it with more direct-to-camera education content These are two creatives I've added to the funnel today

Going into these totally blind. It took me about an hour just to find the "real" ads manager with advanced configuration options so that I could upload videos. I'm going to attempt to build a similar 3-layer funnel to the one I've been running on Meta. What's great is that these campaigns should cross-pollinate: if a cold prospect visits my website through ND, then my FB and IG ads should start warming them. About 5% of my business already comes through my ND organic content and referrals -- I'm hoping ads can multiply that a bit One annoying thing is that the platform doesn't allow vertical video ads, so I had to remake my content into square format. But I'm cautiously optimistic here. I know more and more people are coming to rely on ND in their decision-making process for home services.

Embedding a few Giant Slayer strategies here -- 🧪 1) Ignore "best practices" and focus on real-world experiences Most people would say I MUST add a hole to hang these on doorknobs, and that I MUST use both sides, and that I MUST use full-color, "pro" printing I reject these premises, because: - many doorknobs are incompatible with hangers - 90% of the "doorhangers" I encounter are tucked in along the side of the door or laid on the ground, even when they're compatible with the knob - high-polish printings are noisy with detail and easy to ignore - most double-sided hangers will be briefly scanned and tossed because there's too much noise and nothing valuable to the prospect - the higher cost of pro printing likely won't generate more leads from my ICP - pro flyers MIGHT get more outreach, but many of these customers will likely be bad fit (price shoppers, harder to please, more likely to complain); my ICP is intelligent, appreciates educational material, is willing to read when the information is valuable, and prefers to do business with small, local operators, even at a higher peice point -- 🧪 2) Reduce friction People can quickly identify when someone is only interested in pitching them, and so they resist engaging. This flyer takes a "give + invite" approach. I'm running one side because most people won't read two sides. Plus, I want the small amount of information I give them to be dense and value-packed. I'm looking to make a DEEP, POSITIVE impression on people across the whole demand pyramid -- as OPPOSED to SHALLOW, CHEAP impressions on people who are in a hurry and want the cheapest price. -- 🧪 3) Pattern break My ICP has been over-pitched -- and likely burned -- by contractors who are looking for quick cash instead of a lasting relationship. Therefore, my ICP doesn't associate flash & polish with value & reliability. This flyer is constructed to disarm and invite the RIGHT people, who ignore more traditional design due to pre-existing negative associations

I was up until 3 AM last night going through all my old customer invoices and copying contact information into Jobber along with all relevant job notes Now, for the next few weeks, I want to try calling all my customers from last May and June to see if they're interested in booking early in exchange for a discount I want to try this for a few reasons: - Calling previous customers costs $0 and will reactivate them more effectively than ramping ad spend - It's a little slow right now and I'd love the cash flow - I want to minimize the chance that they somehow end up choosing another provider -- unlikely, but still possible - I turned down like 100 jobs last year during peak season because I was too busy; I don't want that to happen this year if I can help it. I'm pretty optimistic about this. I know I won't get a flood of bookings, but even if 10 out of 100 people book, it will make a big difference in the future.