Saw something on LI I want to try: a dedicated page on websites that speaks directly to AI. I've attached a screencap of the post that inspired this, and I'll paste some examples: - https://wynter.com/ai-info-page - https://img.ly/ai-info - https://redsclean.pro/#ai No idea if this will help, but it can't hurt

Going to try offering a $50 "Dryer Fire Prevention Checkup" and see if it helps get more deliberators to bring me out. I'm pairing it with more direct-to-camera education content These are two creatives I've added to the funnel today

I get Google reviews from ~1 in 5 customers for RDVC. Here's how: -- WHAT I DO - I run a subdomain straight to the Google form - I run a QR code straight to the Google form - I print the short URL and the QR code on a physical card that I physically put in each customer's hand as my final touch point - I commit fully to operational excellence so that I don't have to be afraid of what customers might say when I make it SO easy to leave a review; all my feedback so far is 5-stars -- STUFF I DON'T DO - I don't gate reviews with a fancy automation; that's illegal - I don't spam people with a transactional text / email sequence as their final touch point -- BENEFITS - 137 5-star reviews from ~660 jobs in my first 10 months of business - Review velocity pulls me near the top of Google maps most days across my whole territory - About as close to zero friction for the customer as possible - Automations can't break, since I don't use them - I print the cards on cardstock and cut them on my dining room table, so they're nearly zero cost -- This all came in handy when me and a few industry peers got attacked by fake reviews all in the span of a week. The reviews were copy-pasted from AI with phrasing in them indicating that they were fabricated, including one which began, almost verbatim, with: "Sure, here are 5 broadly applicable reviews about negative experiences with a dryer vent cleaner, which do not list a company name." Within hours, we all got contacted by an overseas "Reputation Management" company. I was able to contest the two that hit me by using my other reviews as evidence that the scenarios painted in the reviews (which implied I was a big company, thanks to their generic language) were fabricated, and Google took them down after an investigation.

The interesting thing about this boosting strategy I've been running is that it serves as an alternative to high-volume content publishment. Most brands slap together garbage content to flood the zone and get more impressions But since I'm permanently boosting my strongest pieces, and I have a few dozen decent videos for people to dive into, I'm noticing that publishing new content doesn't really help me grow faster, get more followers, or get more leads. There's still utility in posting regularly, but I'm finding that once a week seems to be plenty. That at least signals that I'm active. The only platform where posting new content seems to organically generate leads is Nextdoor. So, since it seems publishing MORE stuff doesn't make a big difference, that begs the question: what's the highest leverage thing I can do to propel further growth? And I've determined that SEO is probably the top of the list Many of the direct marketing strategies are just too costly by comparison So I'm planning to migrate my site from Carrd to GoHighLevel; ideally, I'd like to replace Jobber (my CRM) and Dialpad (my business phone) with GHL, too. GHL ranks better for performance, which should help, and it also enables me to build a real website, with multiple pages and a blog. This will be a big project, but it makes the most sense both in the short term and the long term; it's affordable in the present, and it will help me dethrone my competitors in the long term. I'll also need to start getting listed in directories, make some backlink referral deals, and maybe get some local press coverage. 2025 was all about Demand Generation. That system is in place. 2026 will be about Demand Capture.

Going into these totally blind. It took me about an hour just to find the "real" ads manager with advanced configuration options so that I could upload videos. I'm going to attempt to build a similar 3-layer funnel to the one I've been running on Meta. What's great is that these campaigns should cross-pollinate: if a cold prospect visits my website through ND, then my FB and IG ads should start warming them. About 5% of my business already comes through my ND organic content and referrals -- I'm hoping ads can multiply that a bit One annoying thing is that the platform doesn't allow vertical video ads, so I had to remake my content into square format. But I'm cautiously optimistic here. I know more and more people are coming to rely on ND in their decision-making process for home services.