3d • The Lab 🧪
Testing Nextdoor ads
Going into these totally blind. It took me about an hour just to find the "real" ads manager with advanced configuration options so that I could upload videos.
I'm going to attempt to build a similar 3-layer funnel to the one I've been running on Meta.
What's great is that these campaigns should cross-pollinate: if a cold prospect visits my website through ND, then my FB and IG ads should start warming them.
About 5% of my business already comes through my ND organic content and referrals -- I'm hoping ads can multiply that a bit
One annoying thing is that the platform doesn't allow vertical video ads, so I had to remake my content into square format.
But I'm cautiously optimistic here. I know more and more people are coming to rely on ND in their decision-making process for home services.
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Testing Nextdoor ads
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