5d • The Lab 🧪
Going to try warm outbound
I was up until 3 AM last night going through all my old customer invoices and copying contact information into Jobber along with all relevant job notes
Now, for the next few weeks, I want to try calling all my customers from last May and June to see if they're interested in booking early in exchange for a discount
I want to try this for a few reasons:
- Calling previous customers costs $0 and will reactivate them more effectively than ramping ad spend
- It's a little slow right now and I'd love the cash flow
- I want to minimize the chance that they somehow end up choosing another provider -- unlikely, but still possible
- I turned down like 100 jobs last year during peak season because I was too busy; I don't want that to happen this year if I can help it.
I'm pretty optimistic about this. I know I won't get a flood of bookings, but even if 10 out of 100 people book, it will make a big difference in the future.
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Going to try warm outbound
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