Over the last 4 years or so I have been getting between 40-55% open rates pretty consistently out of my email lists. Like clockwork...send an email and it was always bang on in that range. Then 6 months ago, something changed. It could be how Apple presents emails from lists now. It could have been increased 'spam' security from Google. It could have been a combo of those things or something else altogether. I couldn't place it. All I knew was that something was broken and I needed to fix it. So...I took my last 5 emails and posted them up into Grok. I also added in Open Rates and Click Through Rates (CTR) and asked the Ai to help me figure out what the problem was. Grok came back with a list of things to fix, the first of which was to get rid of all the bounced and unsubscribed from the list. Unknowingly, this was hurting me. Second, I needed to start segmenting my lists based on their behaviour. Third, I needed to fix the content that was going out. I did everything that I was told to do and came out with some pretty amazing results so far. Open rates jumped almost 10% on one send. Of course, this will only improve over time so long as I continue with the style of content that creates engagement. I didn't have any clickable links in this email so no CTR, but I can say this email with a strong CTA increased my engagement with my list. I heard from people I have never heard from before and was honoured to provide some massive value for their real estate business in 2026. YOU HAVE TO KNOW... 2026 is the SEPARATION year for those leveraging Ai versus those that aren't. If you want to make moves in 2026 and begin to leverage Ai in ways that will blow your competition out of the water, then consider the Ai Agent Advantage Course. We get going on January 14th!

I am building out my YouTube content ideas for 2026 and I'm coming to you guys for what you would want to watch. I'll add a poll in here below but if you can give me additional ideas in the comments that aren't in the poll that would be killer! Content game is levelling up in '26!

Alright everyone! It’s time to get connected with each other! Drop a comment below and let us know where you’re from and what your IG account is…mine is in the first comment below!