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5 Ways To Spark Community Engagement
1. Start With A Simple Onboarding Action People join a group and freeze… a small first step teaches new members how to interact without overwhelm and gently onboards them into the natural flow of the community. This is one of the most important steps for Skool owners who have members joining from outside of Skool. Not only are they new to your group, they are landing on a new platform that will feel foreign for the first few steps. 2. Tell Members How Conversations Work Here Clarity creates safety… and safety creates natural member interaction that feels easy and low pressure. 3. Create A Steady Rhythm They Can Follow A predictable touchpoint builds trust… helping your conversation flow feel consistent without relying on algorithm tricks. 4. Model The Tone You Want Reflected Your energy shapes the whole space… members mirror the pace, tone, and style you bring into every interaction. 5. Give Stuck Members A Gentle Next Step One small nudge keeps threads alive… helping people feel seen and supported instead of drifting back into silence. If your engagement feels stuck or the rhythm of your community is off… you can tap the link in my bio and grab a 30 Minute ONE FIX CALL. One problem… one shift… real movement. 🌿
Being a contributor, not an expert
I almost didn't write this. For years, I had a rule: "I can't teach web design until I'm a 'guru'." "I can't talk about money until my bank account is 'perfect'." It felt like being a fraud was the worst possible outcome. So I stayed silent. I hit "pause" on my YouTube channel. I let opportunities pass me by. I thought I was being humble. I was actually being arrogant. The shift happened when I realized: You don't have to be the ultimate expert. You just have to be a contributor to the conversation. A 5-year-old can contribute a beautiful drawing. A 105-year-old can contribute a lifetime of wisdom. Your unique piece of the puzzle is needed. I explore what keep us from abundance and the simple mindset flip that changes everything more deeply in my Skool community and in our Medium articles What's one thing you're holding back on because you don't feel "ready"? What if you were "just" a contributor?
✳️ Help people find your Skool community on Google and AI
(𝘠𝘰𝘶𝘳 𝘧𝘳𝘦𝘦 14-𝘥𝘢𝘺 𝘚𝘬𝘰𝘰𝘭 𝘵𝘳𝘪𝘢𝘭 𝘪𝘴 𝘩𝘦𝘳𝘦) Here's the deal (for owners who don't have a public community): I need traffic, you need traffic. Why not partner up? Promote your community in this community. Create a post, or use your YouTube video and AI to create a post out of your videos. Here are the steps: - Create am EDUCATIONAL post - Give it a catchy title starting with #1 (and maybe an emoji) - Add the link to your community at the beginning of the post (not the referral link) - Choose the "promote by educating" category - Paste in your video (if you're using YouTube remember to include ?views or &views) - Use AI to create an article from YouTube transcript (review it before posting) - If you don't have a video try writing a nice article (like a blog post) and paste it in - Hit post and 🚀! Let's also make this into an accountability tool. See how many posts you can make. I'll cheer you on in the comments. Also... after you create your second post, link it to the first one, and link the first one to the second one. That way people can learn even more. ⚠️ You should be seeing a lot more posts from me because I'll be using this format for accountability too. Unfollow me or change your notifications if it's too much. ---------------- Video Highlights Main Topics: - Skool community SEO benefits - Public vs private community trade-offs - Google indexing for Skool communities - Cross-promotion strategies - Community marketing tactics Key Benefits Discussed: - Search engine visibility - AI indexing advantages - Niche topic ranking potential - Backlink opportunities - Community cross-promotion Strategic Insights: - Privacy vs discoverability balance - Hybrid community feature requests - Promotional content guidelines - Video content integration - SEO specialist consultation
Here is all you need to track in your Meta Ads Manager
When it comes to Meta Ads for e-commerce, one of the biggest mistakes I see is people checking the wrong numbers. They rely on surface-level data like reach or likes — but those metrics don’t tell you whether your ads are actually making money. That’s why I always use my own Column Preset in Ads Manager — a setup that helps me see real performance at a glance. Here’s what I recommend tracking 👇 1. Budget & Amount Spent – know exactly how much you’re investing and if it matches your plan. 2. Results & Cost per Result – your key outcome (e.g. purchases) and how efficiently you’re achieving it. 3. Impressions, Reach & Frequency – understand how many people see your ads and how often. 4. Link Clicks, CPC & CTR (link click-through rate) – measure how attractive and engaging your ad really is. 5. CPM (cost per 1,000 impressions) – track how expensive your audience is and how competition changes. 6. Website Landing Page Views & Cost per Landing Page View – clicks are one thing, but this tells you if people actually load your site. 7. Add to Cart & Cost per Add to Cart – perfect for spotting if your offer converts attention into buying intent. 8. Purchases, Cost per Purchase & Purchase Conversion Value – your core business metrics. 9. ROAS & Average Purchase Conversion Value – the ultimate view of profitability. Once you create a preset like this, you’ll stop guessing and start optimizing based on real business data — not vanity metrics. What about you? Which metrics do you look at most often when analyzing your campaigns?
Here is all you need to track in your Meta Ads Manager
Skool About Page Mini Masterclass 😉
👇🏻How’s your about page working for you? Buckle up Buttercup, this one’s not for the faint of heart 😜 Don’t wanna read? Watch the vid 🙃 These are the things I learned going through the messy process myself over the last almost 2 years and then working with hundreds of other folks to clean up their about pages so they actually land with their peeps. These are the core things I have found most (including myself as a newbie when I started) struggle with 😉 📱 First things first, always check your text copy and images on mobile… especially if you are bringing folks from off platform, if your text copy is overly blocky they will skim rather than read… and those images with small text or full of reviews won’t be able to be read which makes them moot. The frame work for the vsl and text copy mirrors what Hormozi talks about 🪝 Hook 🤕 Pain points 🤷🏻‍♀️ Who the hell you are 🦄 Dream outcome You basically want them going damn, how are they in my head, they know what I’m struggling with going at this alone, they know where I want to be, I’m in. 🤦🏻‍♀️ For the love of Pete, in your vsl do not do a loom, head and upper body, good lighting and clean background, folks want to see your facial expressions and body language, it helps convey the message you are trying to get across. If you sound flat or monotone, practice until you don’t, because if you aren’t passionate about what you are doing why should anyone else be excited about working with you? Do a thumbnail, make sure the play button isn’t covering anything. 😊 Try adding your face to said thumbnail, and also your discovery banner, when I did that my discovery ranking jumped 100 points in the right direction with no other changes. Is a vsl neccessary? Not always, but it’s worth testing to see. 🦄 If you have reviews, make sure those are in your creative slots, just make sure they are readable via mobile, and if they are longer, underline the key points you want someone to take away! 🤔 Instead of focusing on tools and methods (cough cough classroom etc cough) focus on the outcome the tools and methods give.
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Skool tips, updates and support for educational creators.
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