1 - Week 1: The Foundation
Stop vomiting random tips. Publish ONE "Core Manifesto" (long-form blog or video) that:
Names your enemy (the thing your audience is fighting)
Declares your solution (how you solve it differently)
This is your North Star. Everything flows from this.
2 - Week 2: The Splinter
Don't hope people find your manifesto. Break it into bite-sized content:
7 tweets (each a single insight)
3 LinkedIn posts (expand one insight per post)
2 threads (go deeper on the most contrarian points)
Same message. Different formats. Maximum reach.
3 - Week 3: The Engagement (This is where 90% of people quit)
Reply to EVERY single person who interacted with Week 2 content.
Not "Thanks!" replies. Real conversations.
Ask questions. Share stories. Build relationships.
This is the week that separates the invisible from the unavoidable.
4 - Week 4: The Ask
Retarget everyone who engaged in Week 3 with a direct offer:
Lead magnet
Free training
Case study
They already know you. Now give them a reason to raise their hand.
5 - Rinse. Repeat. Until you're rich, tired, or both.
Most people treat content like a slot machine - pull the lever, hope for likes.
This system treats it like a relationship - foundation, conversation, invitation.
One builds noise. The other builds clients.