Tackling churn in your community · The Social Growth Skool

Tackling churn in your community

Nurturing the likely people to leave will help you save time, lower churn and increase MRR!

The #1 trait of people leaving your community is the activity level! Creating posts, and comments, interacting with other members, and watching your courses.

Skool definition of an active member is someone that has logged in on Skool this month/week/day. This is the number you see in the dashboard. This does not mean they are active in your community! There's a HUGE difference.

In reality, there are 2 types of inactive members you need to nurture as a community owner:

People who are using Skool, but are not active (level 1s);
People who joined, but are not logging into Skool!

How to address them?

The first group of people will be easier to reactivate. They are using Skool as a platform, but either they are:

Lurkers -> some people want to enjoy the community in silence. That is completely fine! But if everyone is lurking, then you are attracting the wrong audience! Either this or your onboarding is bad.
Not interested in the stuff you put out -> this is a bigger problem, that you NEED to address ASAP. How? Shoot them a message, and invite them to a call! If they don't respond, you might have to come to terms with them churning.

The 2nd group of people is most common for people with an existing community. People see their new project on Skool and want to join! But Skool is something new to them, they need to learn about it! Reaching out to them in the community makes no sense, as they are not there! You will need to use email, outreach, or other means of communication.

How to find those 2 groups of people?

Go to your Community;
Select the Members tab;
Click on the Filter button;
Select Last active;
Click Apply;

1st group:

In the sorted list, if someone has level 1, and has been online in the last 5 days, shoot them a DM!

2nd group:

Go to the last page and start from there! See who has not been using Skool for at least 7 days and their level is 1. Those people will churn soon, most likely after the next renewal! Why? They will see a charge for something they don't even use!

Do you want to do something on a bigger scale? Go for a community challenge! It can be on accountability, prizes, whatever works for your niche!

What is your approach to the reactivation of members?

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