Product vs. Offer: What’s the Difference?

Angel Fletcher

Jan 28 • 📙 Lessons 📙

1. A Product:

• A product is a single, standalone item or service that is sold on its own.

• It often competes on price because there’s little differentiation in the eyes of the customer.

• Example: A single bottle of a weight loss supplement, a coaching session, or a book.

The Problem with Only Selling a Product:

When you only sell a product, you become a commodity. Customers can compare your product to competitors purely based on price, leading to price wars and a “race to the bottom.”

2. An Offer:

• An offer is a bundle of products, services, and value-packed bonuses that solve a specific problem or help the customer achieve a desired outcome.

• An offer transforms a simple product into something unique and irresistible.

• Example: Instead of just selling a bottle of a weight loss supplement, create a weight loss offer that includes:

• A 30-day meal plan.

• A workout guide.

• Access to a private support group.

• Weekly coaching calls.

• A progress tracker or journal.

The Power of an Offer:

Offers shift the focus from price to value. By bundling additional bonuses that are low-cost to you but high-value to the customer, you can charge a premium and eliminate competition.

How to Create an Irresistible Offer

1. Start with Your Product:

Identify the core product or service you’re selling. This is the foundation of your offer.

2. Identify the Core Problem or Desire of Your Audience:

What does your audience want to achieve? What are the obstacles they face? Your offer should address these.

3. Add Value-Based Bonuses:

Think about what additional resources or tools your audience needs to succeed and bundle them with your product. These could include:

• Training (e.g., video tutorials, guides, webinars).

• Support (e.g., private groups, coaching calls).

• Tools (e.g., checklists, templates, apps).

• Experiences (e.g., live events, challenges).

4. Focus on the Outcome, Not the Components:

Your offer should emphasize the result or transformation it provides, not just the pieces inside it. For example:

• Don’t say: “You’ll get 10 PDF guides and 5 coaching calls.”

• Say: “You’ll lose 10 pounds in 30 days and feel confident in your own skin!”

5. Create Urgency or Scarcity:

Add a time-sensitive element (e.g., bonuses available for a limited time) or limit availability (e.g., “Only 20 spots left”) to encourage action.

Product vs. Offer in Action

Imagine you’re selling a $50 weight loss supplement. As a product, that’s all you offer: one bottle. Customers compare it to every other $50 supplement.

Now, turn it into an offer:

• Core Product: The weight loss supplement.

• Bonuses:

• A 30-day weight loss meal plan.

• A quick-start guide to understanding the supplement’s benefits.

• Access to a private Facebook community for accountability.

• A weekly email series with tips and recipes.

• A progress tracker journal (printable or digital).

You can now charge $150 or more because the perceived value of the offer far exceeds the price.

Don’t sell products – sell offers. Products compete on price, but offers compete on value. By crafting an irresistible offer, you can stand out in a crowded market, attract more customers, and increase your revenue without needing to cut prices.

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