Instead of focusing on “𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳 𝘤𝘰𝘶𝘯𝘵”—focus on 𝘊𝘖𝘕𝘝𝘌𝘙𝘚𝘈𝘛𝘐𝘖𝘕 𝘊𝘖𝘜𝘕𝘛.

Your prospects don’t care about your company, products, or compensation plan. They care about whether you can solve their biggest problem.

Most people use it to say “happy birthday” and move on. But if you use it strategically, it becomes one of the easiest ways to clean up your network and boost your visibility. Here’s what I do: Every day, I check who has a birthday… not just to be nice, but to be intentional. I click into their profile and take a quick look: • Have they posted recently? • Are they engaging? • Do they look like a real, active account? You can tell in seconds. If they’re inactive, I remove them. (No hard feelings, just making space for people who are actually showing up.) If they are active, I don’t just drop a quick “HBD.” I engage first. I’ll like or comment on a couple of their posts so my name shows up in their notifications… then I go back and wish them a happy birthday. Now it feels like a real connection, not just another comment. Over time, this: • Cleans up your friend list • Helps the algorithm see you as active • Puts you back in front of people • Opens the door for natural conversations Honestly, I’ve found people who haven’t posted in 6+ months… and sadly a few who’ve passed away. It’s a reminder your network isn’t static. It needs tending. Most people are chasing new followers… Meanwhile, there’s opportunity sitting in the audience you already have.

Read more here: https://about.fb.com/news/2026/03/rewarding-original-creators-on-facebook/

Moving from "Pitch-Mode" to "Problem-Solver" mode is a bit like trying to stop talking about your favorite hobby—it’s tough because you’re passionate, but in sales, the person asking the questions is the one in control. To help you stop pitching and start uncovering what your prospects are actually dying to buy, I've determined that a chain of prompts is the most effective approach. This chain will help you build your questioning library, master the "pivot" when you're asked what you do, and practice the transition in a mock scenario. ① Act as a Master Sales Coach specializing in Consultative Selling and the SPIN (Situation, Problem, Implication, Need-payoff) framework. The user wants to stop "pitching" their company too early and instead lead prospects to self-discover their needs through strategic questioning. This requires a library of questions that move a prospect from surface-level issues to deep business impact. Based on the provided [PRODUCT_OR_SERVICE] and [TARGET_AUDIENCE], generate 15 high-impact discovery questions. Organize them into three categories: "Current State" (to understand the baseline), "Pain Point Excavation" (to uncover the cost of inaction), and "Future State" (to have the prospect describe the value of a solution). Ensure these questions are open-ended and designed to make the prospect talk 80% of the time. Ask me any questions you have. ② Act as a Communication Strategist and Sales Script Expert. Salespeople often fall into the "pitch trap" when a prospect asks, "So, what do you guys actually do?" The user needs a way to answer this without launching into a feature-dump, effectively pivoting the conversation back to the prospect's needs. Create 5 "Reverse Pivots" for the user based on their [PRODUCT_OR_SERVICE] and [TARGET_AUDIENCE]. Each pivot should provide a one-sentence high-level benefit and immediately follow up with a "Diagnostic Question" that prompts the prospect to share their current experience with that specific benefit or challenge.