I can't believe it's been almost 5 months since I had my son feels like I just held him for the first time in the hospital room yesterday. It's been a crazy five months since he was brought into this world I can't wait to see him grow up even though I want him to stay little forever but won't happen since they don't stay little for long.

Instead of focusing on “𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳 𝘤𝘰𝘶𝘯𝘵”—focus on 𝘊𝘖𝘕𝘝𝘌𝘙𝘚𝘈𝘛𝘐𝘖𝘕 𝘊𝘖𝘜𝘕𝘛.

Your prospects don’t care about your company, products, or compensation plan. They care about whether you can solve their biggest problem.

Most people use it to say “happy birthday” and move on. But if you use it strategically, it becomes one of the easiest ways to clean up your network and boost your visibility. Here’s what I do: Every day, I check who has a birthday… not just to be nice, but to be intentional. I click into their profile and take a quick look: • Have they posted recently? • Are they engaging? • Do they look like a real, active account? You can tell in seconds. If they’re inactive, I remove them. (No hard feelings, just making space for people who are actually showing up.) If they are active, I don’t just drop a quick “HBD.” I engage first. I’ll like or comment on a couple of their posts so my name shows up in their notifications… then I go back and wish them a happy birthday. Now it feels like a real connection, not just another comment. Over time, this: • Cleans up your friend list • Helps the algorithm see you as active • Puts you back in front of people • Opens the door for natural conversations Honestly, I’ve found people who haven’t posted in 6+ months… and sadly a few who’ve passed away. It’s a reminder your network isn’t static. It needs tending. Most people are chasing new followers… Meanwhile, there’s opportunity sitting in the audience you already have.

Read more here: https://about.fb.com/news/2026/03/rewarding-original-creators-on-facebook/