Jun 3 • 📙 Lessons 📙
Problems Every Business Must Solve by Alex Hormozi
(This is what’s stopping you from scaling and making more money)
1. Finding Your Customer 🎯🧍♂️💡
“You must know who you're truly serving — and say no to everyone else.”
Stop selling to people who drain you or don’t align.
Once you refine your messaging, you start attracting ideal clients.
Ideal clients = better results = premium pricing.
Right message → Right audience → Right revenue.
2. You’re Charging Too Little or Paying Too Much 💸⚖️📉
“Your pricing should reflect the value you deliver — not your insecurity.”
Fix your model so it works at full capacity.
Most businesses don't need more leads — they need a better offer and smarter pricing.
Stop compromising. Build the version of your business that makes sense now and in the future.
3. Overexpansion = Scaled Problems 🚨📈🧨
“You’re scaling chaos, not excellence.”
Growth without quality = implosion.
Don’t rush to sell to more people before hiring and training A+ people.
Revenue should be a result, not the obsession.
Focus on getting better — and you’ll inevitably get bigger.
4. Lack of Focus = Death by Distraction 🚫🧠💫
“The woman in the red dress always looks better… until she doesn’t.”
Every shiny new idea sounds exciting.
But success comes from deep focus and long-term commitment.
You can’t juggle two businesses and win.
Stick to one, iterate, master it.
Bonus: You Have a Product, Not a Business 📦❌🏢
“If there’s no backend, upsell, recurring revenue, or retention strategy — you’re not running a business.”
A true business runs on repeatable systems, not just a one-time sale.
The goal? Build a machine that operates even when you're not around.
Surround yourself with a handful of brilliant people who run key functions.
And most of all: Stay in love with your business. ❤️🔥
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Problems Every Business Must Solve by Alex Hormozi
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