Master Your 3 P’s: The Ultimate Guide to Winning at Business

Whether you’re a business owner, freelancer, or service provider, knowing your 3 P’s is the key to standing out, making sales, and getting paid what you’re worth.

Why? Because the Promise, Proof, and Plan give your customers clarity and confidence in choosing YOU over anyone else.

Let’s break this down so simply that anyone—even a 5th grader—can understand and use it.

What Are the 3 P’s?

1. Promise – What are you delivering?

2. Proof – Why should they trust you?

3. Plan – How will you do it?

When these 3 P’s are clear, your audience doesn’t need convincing—they’re already sold.

1. The Promise: What Will You Deliver?

Your Promise is the outcome or result your customer gets by working with you.

Here’s the golden rule: Be specific. If your promise is vague, people won’t know what to expect. That’s when they hesitate to buy.

• Bad Promise: “I’ll make your life better.”

Why it’s bad: What does “better” even mean? Everyone defines it differently.

• Good Promise: “I’ll help you grow your business by $10,000 a month in 90 days.”

PRO-Tip: Your promise MUST be deliverable, do NOT over-promise and under deliver. The truth is enough!

How to Craft a Great Promise:

• Think about what your customers really want.

• Use numbers, timelines, or outcomes to make it clear.

• Avoid fluffy words like “better,” “happier,” or “successful.”

Examples for Entrepreneurs:

• Fitness Coach: “Lose 10 pounds in 8 weeks without giving up your favorite foods.”

• Web Designer: “Launch a fully optimized website in 14 days.”

• Business Coach: “Triple your revenue in 6 months by streamlining your processes.”

2. The Proof: Why Should They Trust You?

Your Proof is the evidence that backs up your Promise. It shows you’ve done it before—for yourself or others—and builds trust.

Here’s the trick: People don’t just want to know what you can do. They want to see how it’s worked for others who had the same problem they do.

How to Build Proof:

• Track results: Always measure before and after when working with clients.

• Collect testimonials: Ask clients to share their experience working with you.

• Use your story: If you’ve achieved the result yourself, share how you did it.

• Highlight pain points: Show how someone went from struggling to succeeding with your help.

Examples of Using Proof:

• Fitness Coach: “Before working with me, Sarah struggled with yo-yo dieting. Now she’s down 12 pounds and has kept it off for 6 months.”

• Web Designer: “This site I built increased traffic by 250% in 3 months.”

• Business Coach: “One of my clients scaled from $5,000 to $25,000/month using my system.”

3. The Plan: How Will You Deliver the Results?

Your Plan is the step-by-step process you’ll use to achieve the Promise. A clear Plan makes people feel confident that you know what you’re doing.

Why it works: People buy when they understand how they’ll get results and what’s expected of them. Confused people do nothing!

How to Craft a Clear Plan:

• Use simple language. Avoid jargon or overly complicated explanations.

• Keep it focused: Outline just 3–5 key steps.

• Include timelines: Tell them when they’ll see results or get deliverables.

• Explain their role: Let them know what you need from them (e.g., info, feedback, time).

Examples of a Plan:

• Fitness Coach: “We’ll meet weekly for workouts, track your progress with bi-weekly check-ins, and tweak your meal plan as needed. You’ll see changes in 2 weeks and hit your goal in 8.”

• Web Designer: “Day 1: Kickoff call. Week 1: Drafts sent for approval. Week 2: Final website delivered.”

• Business Coach: “We’ll start by identifying your bottlenecks, then create an action plan, and I’ll guide you through weekly 1:1 sessions for 6 months.”

Why the 3 P’s Work for Every Business

No matter what you sell, the 3 P’s help your audience:

• Understand what they’re getting.

• Trust that you can deliver.

• Feel confident taking the next step.

This works for any type of business:

• Products: “This skincare routine will clear up acne in 30 days.”

• Services: “I’ll help you get 5 new high-paying clients in 60 days.”

• Freelancers: “Your social media will grow by 1,000 followers every month with my strategies.”

Action Steps: Build Your 3 P’s Now

1. Write Your Promise: What specific result can you deliver?

2. List Your Proof: What results have you achieved for yourself or others?

3. Create Your Plan: Outline the steps your customers will take with you to reach the result.

Examples of 3 P’s in Action

Example 1: Personal Trainer

• Promise: “Lose 15 pounds in 12 weeks without giving up dessert.”

• Proof: “I’ve helped over 100 clients lose weight sustainably. Here’s a testimonial from Sarah who lost 20 pounds and kept it off for a year.”

• Plan: “We’ll do 3 workouts a week, track your meals daily, and I’ll adjust your plan every 2 weeks.”

Example 2: Freelance Graphic Designer

• Promise: “I’ll create a brand logo that makes your business unforgettable in just 7 days.”

• Proof: “I’ve worked with over 50 businesses. One client increased their sales by 30% after rebranding.”

• Plan: “Day 1: Discovery call. Day 3: First draft. Day 7: Final logo delivered.”

Example 3: Business Consultant

• Promise: “Double your monthly revenue in 90 days.”

• Proof: “I’ve helped 20+ entrepreneurs scale from $5,000/month to $10,000/month or more. Here’s a testimonial from John, who hit $15,000/month after working with me.”

• Plan: “Step 1: Audit your business. Step 2: Create a growth strategy. Step 3: Weekly check-ins to track progress.”

What’s Next? Share Your 3 P’s!

1. Write out your 3 P’s.

2. Post them somewhere visible (social media, your website, or even practice pitching them).

3. Ask yourself: Would YOU buy from you based on your 3 P’s?

The clearer your Promise, the stronger your Proof, and the simpler your Plan, the easier it is for people to say YES to working with you.

👉 Put your community to work for you and share them here.. use it as a safe place to share and get feedback :)

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