Where are my secret dopamine addicts?
(Slowly & embarrassingly raising my hand) Ever catch yourself picking up your phone without even realizing it? Like… you just checked it 2 minutes ago — and somehow, you’re back on Instagram or Facebook again. That’s not just a habit. That’s dopamine doing its thing. Dopamine’s the brain chemical that makes us crave little “hits” — something new, exciting, rewarding. And guess what? Every notification, like, comment, or DM feeds that craving. It’s kind of wild once you see it. As a marketer, once I really understood how dopamine drives behavior… a lot of things clicked into place. Like why that “post 15 times a day on Facebook” strategy actually works like crazy right now. It’s not just about more content — it’s about staying top of mind during those exact moments when someone’s brain is looking for its next hit. Your content becomes the reward. That’s how audience growth happens fast. Not because of algorithms — but because of attention cycles. Of course, there’s a flip side… I’ve seen people (myself included at times) burn out chasing those hits — constantly checking stats, refreshing notifications, getting stuck in that loop. But if you use it intentionally, it’s super powerful: • You build trust through consistency • You create tiny micro-moments of connection all day long • You stop fighting for attention and start flowing with it Anyway — I’ve been paying more attention lately to my own “dopamine scrolls” 😂 Trying to catch myself and ask, “Wait, why am I picking up my phone right now?” It’s a game-changer just being aware. 👇 Curious — have you noticed your own dopamine habits? Drop a comment if you’ve caught yourself mid-scroll and laughed like, “What am I even doing here?” Let’s be real — we all do it. The key is using it on purpose.