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Welcome! 🏁 Start here ...
Hi everyone, Design Sprint Masters is an exclusive community of practice for facilitators interested in facilitating design sprints and problem-framing workshops. Here you can: ✅ Interact and exchange experiences with fellow facilitators ✅ Ask your burning questions and get community help ✅ Talk about design sprints, problem framing, and all things facilitation ✅ Talk about how to run these workshops inside organizations ✅ Access to the DSA Team and one monthly coaching call with one of our experts To make this a worthwhile experience, we encourage everyone to participate actively. Ask questions, start conversations and share your experience. But first things first, introduce yourself using the following template: 👇👇👇👇👇👇 Hi, my name is ......, I’m from ......., and I work as/for/with ...... I bring these things to the community... I want to get these things from the community... For fun, I like to... We’re thrilled to have you here and hope you will get lots of value from the community and have some fun doing it. Yours, DSA Team ❤️
Welcome! 🏁 Start here ...
A big update to the Design Sprint Format 👉 AI Workflow Sprint
Hey Design Sprint Masters, As facilitators, we all feel the pressure: workshops only matter if teams act on them. That led me to a basic rethink: what does a facilitator do in an AI-heavy organization? Over the past few months we’ve been shaping what we call the AI Facilitator—along with the tools and methods to help teams make AI decisions with a clear process. In Berlin this month, we’re sharing what came out of that work. It’s the biggest change we’ve made to the Design Sprint format. We’re not calling it a Design Sprint anymore. We call it the AI Workflow Sprint. Why? Because most organizations exploring AI aren’t trying to design new apps. They’re trying to redesign how work gets done: - Where AI should help or take over - Which use cases are worth building So the sprint starts with a real workflow, not a product idea. During the sprint, teams: 1. Map the current workflow 2. Spot where AI could change the process in a meaningful way 3. Redesign the workflow with people + AI together 4. Prototype the new experience 5. Test it with users We kept the core rhythm—diverge, then converge. But the thing you’re designing is the workflow, not just an interface. We’ll teach this for the first time in our AI Facilitator Training in Berlin this month. You should join: https://learn.designsprint.academy/AI-facilitator-training Unfortunately the early bird discount of €500 expires tonight. Until then you can still use code EARLYAI at checkout for €2,000 instead of €2,500.
A big update to the Design Sprint Format 👉 AI Workflow Sprint
Productivity Tools
Hello fellow facilitators, i have been away as I ave been overwhelming with too much to do. Any advices on good productivity tools and practices, thank uvin advance :)
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Why SEO Is Not Optional for Any Business in 2026
If your business is online, SEO is working for you or against you, even when you are not actively thinking about it. Strong SEO means your ideal customers find you at the exact moment they are searching. Weak or ignored SEO means you are invisible while competitors take the clicks, leads, and trust. SEO is not just keywords. It isOn page structure that search engines understandOff page signals that build authority and credibilityLocal SEO that helps nearby customers choose you first The sooner SEO is done right, the easier growth becomes. Waiting usually means higher costs and more ground to recover later. If you are unsure where your site currently stands or want help improving on page, off page, or local SEO, I am happy to support you. Sometimes a few strategic fixes make a big difference. Feel free to reach out or drop a comment.
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Why P.A.L.T. belongs in your Product Discovery workshops
Sometimes the best customer insights are hidden behind workarounds, hacks, substitute solutions. That’s why we created P.A.L.T. at Design Sprint Academy. It helps teams see the unseen — the less obvious problems — and explore territory where competitors aren’t. Proof: Claude Cowork Anthropic didn’t build Cowork because users requested it. They built it because they watched users hack Claude Code (a developer tool) to handle everyday tasks they couldn’t quite describe yet—like organizing files or planning trips. That’s a Painful + Latent sign. What P.A.L.T. stands for: P (Painful): → A problem that hurts, costs time, money, or trust. A (Aspirational): → A desire or wish that would feel good to achieve, but not critical. L (Latent): → A hidden issue or desire the user hasn’t yet recognized or can’t clearly express. T (Top of Mind): → Something the user is already aware of and actively thinking about (or actively looking for solutions). We use P.A.L.T. inside our AI Problem Framing workshop as a filter before teams commit to solutions. It helps them ignore, for a moment, the Top-of-Mind problems (where competitors also focus) and spend time where they can make a unique difference: Painful + Latent. I wrote a deeper breakdown of how Claude Cowork maps to P.A.L.T. (and how to replicate their way of thinking). https://www.designsprint.academy/blog/p-a-l-t---the-framework-anthropic-accidentally-proved-with-cowork Hope you'll find it helpful.
Why P.A.L.T. belongs in your Product Discovery workshops
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A place for facilitators to share tips and experiences on design sprints, problem-framing, and design thinking workshops.
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