UPDATE: This riddle has been solved. You can find the answer in the comments below. But for your own benefit, I advise you to read the riddle and mull it over yourself. It will be worthwhile, because the real answer will stick in your mind better, and might actually be at your fingertips when you need it. ORIGINAL POST: Let's play a riddle. This riddle is based on a true case study, but the names, nationalities, and animal species have been changed to protect the interestingness of the riddle. Here goes: Wang Wei is Chinese. China is the world's largest producer of pork. In the interests of capitalizing on some of their massive pork production, the Chinese Communist Party has tasked Wang Wei with increasing the export of Chinese pork. Wang Wei goes and researches the topic. He decides to zoom in his efforts on France. He finds three interesting things: FIRST, the French already consume large quantities of pork, particularly in the forms of various hams and charcuterie. SECOND, the French consume something known as "steak tartare," which is basically raw cow meat minced up and seasoned. THIRD, the price the French are willing to pay for cow meat they will consume raw in the form of "steak tartare" is FIVE TIMES as high as the price they will pay for cow meat that is to be cooked or roasted. Wang Wei sees an opportunity: ====>>> "Pork tartare" <<<==== ... basically, raw pork, minced up and seasoned, and served up to the French at a price five times higher than that of equivalent hams, pork chops, or salami. PROBLEM: The French, though they are fine with eating raw cow meat, and though they will eat their fill of pork cooked, smoked, or otherwise thermally processed, think that eating raw pork is 1) disgusting and 2) unsanitary because it can cause salmonella. Wang Wei happens to have proof that the Chinese pork, unlike pork from other countries, is perfectly safe to eat raw and will never cause salmonella. He also has tried "pork tartare" himself, as prepared by some of China's top pork chefs, and he has found it to be delicious.

If you have an email list about copywriting or marketing, then your emails will be much more interesting and your offers much more convincing if you have real-world data to share from real businesses that you're working with right now. That's the reason I myself got back into client work earlier this year. I'm still doing client work. It's turned out to be easy money, laid-back clients, and actually interesting projects. Yes, those jobs are out there. Plus, it's given me stuff to write emails about, and it's boosted my standing and status with people on my list. If you want to get back into client work, or if you want more, cooler, or higher-paying clients than you've got now, then our own @Nick Bandy might be your way up and out. Nick is currently starting up a cohort offer with the goal of getting you your next $10k worth of client work. Here are the details of Nick's offer, in his own words: === I’m pitching businesses again. I’m looking for low-stress, high dollar-per-hour arrangements with the potential for repeat work. I’m inviting others to join me and work alongside me. I’ll help you find, pitch, close, upsell, and retain clients. The goal is to get you your next $10,000 in client work, AND leave you with a repeatable playbook to keep getting low-stress, high dollar-per-hour clients like these, for as long as you desire. I will continue to support you for as long as it takes to hit $10,000 in client work. So, how much to invest? $5k. That’s to land clients paying you more than you’re currently charging, with less work than you’re currently performing. The last job I landed at the very beginning of 2025 was a few emails and some opt-in form copy for $4,000 dollars. It took me maybe 5 hours to write. That turned into a $12,000 per month retainer. (Despite the fact that the client never suggested, hinted, or implied that there would be repeat work.) Even if you only land $4k worth of work per month for the next year, that’s $48,000…almost a 10x return.

Curious if anyone has bought this from John? I can barely find any info on it. The link is literally just a shopping cart with no sales copy: Look at this What's your experience with this mystery offer?

Hey everyone, I’m currently drafting a 7-email sequence for a client in the coaching niche, and I’m hitting a tactical dilemma. I know that the P.S. (Postscript) is one of the most read parts of an email. Because of that, I’m tempted to put a P.S. at the bottom of all 7 emails to drop extra hooks, build curiosity, or push the CTA. But then I thought: Is that too much? Will the readers get bored or predict my formula if they see a P.S. every single day? For the experienced copywriters here: What is your golden rule for using P.S. lines in a short automated sequence? Do you use it in every email, or do you skip it randomly to keep things fresh? And what’s your favorite way to use a P.S.? (Selling the product, telling a final joke, or opening a loop for the next email?) Would love to hear your workflow before I ruin this client's flow! 😂 Cheers! ☕

I saw a post recently by forum CEO John Bejakovic where he made a very crude joke about "list size." After reporting John to HR for re-education, it dawned on me that so many members of Daily Email House must have felt just as appalled as I did. It's clear that "list growth" is a big problem for our community. Just look at the screenshot I took. Look at it! With that said... You don't have to settle for a micro-list, and there's a billion ways to add subscribers. I'm curious...which of these sound the MOST sexy to you? If you could only pick ONE way to lengthen your list, which would it be?