[Marketing Battleship] Only run a launch if...

I've been going through a presentation by Jeff Walker of Product Launch Formula fame.

Here's a bit that particularly stuck with me. Says Jeff:

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When I'm looking to run a launch I'm as much interested in what strategic benefit does it have to me in addition to any money I could make. I'm a big believer in thinking long term. That's one of my competitive advantages, that I always think very long term.

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Sounds really good, except..

... what does "strategic benefit" really mean?

And how do you think long-term?

I'm not just farming for engagement here.

I'm genuinely asking, because my time horizon is like 3 days.

To help me with that, I just sat down and made a list of "10 kinds of strategic benefits of a launch."

I wanna hear yours as well, because I'm sure I'm missing some.

If you're game, we can play the usual "Battleship" format.

If you name a strategic benefit that's on my list, I'll confirm it.

If you name one I don't have, I'll give you one I have that hasn't been named yet.

The game goes on until I'm sunk.