Case study: JV outreach to Chase Dimond

While writing up the post about list growth via podcasts, I dug up the email I had sent to Chase Dimond that opened up the conversation that ended with me getting on his podcast.

You can see the email thread below.

I didn't realize it at the time, but I had taken the same approach as I had taken with Derek Johanson:

1. I replied to Chase's broadcast email instead of writing to him cold

2. I also referenced a recent episode he had done (with Daniel Throssell), which was how I had found him

3. I then came out with my offer, positioned in a way that was valuable to him ("folks who listen to your podcast could get value from a topic I could share")

4. I was respectful/deferential ("I'm not sure if you're taking on random guests like myself")

5. I then built up my credibility by explaining who I am, again in terms that are relevant to him ("copywriter and marketer who works with ecommerce brands" — Chase runs an ecommerce podcast and agency)

6. I ended with a small ask — would he be open to hearing out my idea for a podcast episode?

Chase replied to say he's open to hearing me out.

I explained my idea for the podcast in another email.

It sounded good to him, and so we agreed on a time. Another small cold outreach success.

Point being, you really don't have to say all that much if you: