Quick thought about staying "front of mind" as a small channel
So someone in the comments mentioned they're struggling to upload regularly, and it got me thinking...
"Front of mind" just means your audience remembers you exist between uploads. Simple as that.
Most of us think we need to upload 3 times a week to stay relevant, but that's mental pressure and completely unnecessary.
Here's what I've been doing instead: Community posts + repurposing existing content.
So, check this out. I write these posts in ChatGPT (5 minutes) (I don't really write in ChatGPT, I use Claude, but I know most of you use ChatGPT π), schedule them throughout the week, then use Opus Clip to chop up my long-form videos.
Result?
My audience sees me 4-5 times per week without me filming anything new. My subscribers don't forget I exist, and the algorithm thinks I'm being consistent.
If you're a smaller channel feeling that constant pressure to create... this might help. It's been a proper revelation for staying engaged without the burnout.
Anyone else doing something similar?
Or am I just overthinking the whole "staying relevant" thing?
If you fancy giving this a go but are stuck on what to actually write about, I've got a ChatGPT prompt that works brilliantly for this - I'll drop it in the first comment.
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Implementation Notes
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Scheduling Strategy:
- Monday: Motivational/mindset post
- Wednesday: Behind-the-scenes or tip
- Friday: Community question/poll
- Sunday: Teaser for upcoming content
Content Ideas Bank:
- Quote cards from your videos
- Behind-the-scenes photos
- Poll questions about upcoming content
- Short tips extracted from long-form videos
- Progress updates on current projects
- Community shout-outs and celebrations
Repurposing Workflow:
- Extract key moments from long-form content
- Create quote graphics using Canva
- Write discussion prompts around main topics
- Schedule strategically between uploads
Expected Results:
- Increased subscriber retention (20-30% improvement)
- Better video launch performance (higher initial views)
- Enhanced community building (more comments/engagement)
- Algorithm benefits (consistent activity signals)
Why This Works (Psychology)
Mere Exposure Effect: People prefer things they're familiar with. Regular community posts create familiarity without content fatigue.
Anticipation Building: Strategic teasing of upcoming content creates genuine excitement for your next upload.
Social Proof: Active community discussions make new viewers more likely to subscribe (they see an engaged audience).
Algorithm Signals: YouTube rewards "active" channels with better distribution, even if the activity isn't video uploads.
This strategy transforms sporadic small channels into consistent presences, driving better performance with less content creation stress.
Do you do anything like this?
Prompt is below π