Do this before launching your offer to a cold audience

's video Actually inspired to write this post because I posted about it in my LinkedIn not too long ago so thank you Patricia 🙏

Pre-launch preparations are super important to get your offer out there and warm your audience into it, and YouTube is a Great way to do just that.

As coaches or business owners you obviously have your usual content strategy, but that's mostly to lead everyone to your business in general.

So for a unique launch here's what you should do:

Create a Mini YouTube Series that walks viewers through a small transformation and naturally leads them to your coaching program.

It works because:

a miniseries is more bingeable, which means more time with you and more trust in you.
You show you have a proven process that drives tangible results
Your offer feels like the next step they should take

If you have freebies or a masterclasses, use them as micro CTAs throughout the series. And announce the offer you're launching in the last episode.

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