The 17 Touchpoint Nurture Sequence

A colleague of mine Graham Waite initiated a discussion around follow up, coming out of that I built out a Skeleton of the '17 Touch Point Nurture Sequence' bit like Kill Bill 'The 5 Point Exploding Heart Technique'

Any who the Skeleton is downloadable at https://docs.google.com/document/d/1-q8Tl_pbWBPMHdMQvCjfeqNeLprnHnKe0GjD3wMQOl8/edit?usp=sharing

that will give you the pretty version...formatted & all.

Here is the full skeleton if you don't want google doc it.

The original thread is https://www.skool.com/evergreen-scale-3512/the-easiest-way-to-follow-up-at-networking-events?p=7f7d8eeb

The 17 Touchpoint Nurture Sequence

Following on from the discussions around nurturing clients (follow up) heer is a skeleton of my ideas for a long form touch point to nurture clients.

Day 1: Initial Contact - Introduction Email

Context: You've just met the person at a networking event or exchanged contact information. They may not remember you well, so keep it friendly and concise.

Content: Send a brief email thanking them for the meeting, remind them where you met, and express your interest in their business or needs. Attach your contact details and a link to your LinkedIn profile for reference.

Day 3: Educational Content

Context: This email should follow up on your initial contact and provide value.

Content: Share a relevant industry article, eBook, or whitepaper. Explain why you found it interesting and how it could benefit them. Encourage them to discuss the content with you if they have questions or thoughts.

Day 7: Personalized Follow-up

Context: Show that you care about their specific needs.

Content: Reference any information they shared with you at the networking event. For example, if they mentioned a particular challenge, offer some initial thoughts or solutions. Keep the conversation personalized and genuinely interested.

Day 12: Customer Success Story

Context: Share a success story that highlights how your product/service helped someone else.

Content: Send them a case study or testimonial from a satisfied customer. Explain how your offering solved a problem similar to what they might face. Include quantifiable results if possible.

Day 18: Industry Insights

Context: Demonstrate your expertise in their industry.

Content: Share recent industry trends, statistics, or insights. Explain why these insights are important and how they might impact their business. This helps position you as a valuable resource.

Day 25: Exclusive Offer

Context: Provide an incentive to move them closer to a purchase decision.

Content: Offer an exclusive discount, access to a free consultation, or a limited-time promotion related to your product or service. Make it clear that this offer is exclusively for them due to your networking connection.

Day 30: Request for a Meeting

Context: It's time to convert interest into action.

Content: Ask if they would be interested in a more in-depth discussion, whether it's a phone call, video meeting, or an in-person meeting. Highlight the value of further conversation based on the information and offers you've shared.

Day 39: Phone Call - Follow-up Conversation

Context: Build on the previous emails and offer a more personal touch.

Content: Call to check if they found the industry insights helpful and if they have any questions or concerns. Mention that you're available to provide further assistance.

Day 60: Value-Added Content

Context: Continue nurturing with valuable content.

Content: Send another industry-related resource, such as a webinar invitation or a research report. Explain how this content can help them stay updated and competitive in their field.

Day 81: Lumpy Mail - Surprise Package

Context: Create curiosity with a physical package.

Content: Send a package with a personalized note and a small, relevant gift related to your industry. This unexpected gesture can leave a positive impression.

Day 102: Personalized Postcard

Context: Send a tangible reminder of your continued interest.

Content: Design a postcard with a personalized message and a friendly image related to your industry. Express your desire to connect again and discuss their needs.

Day 123: Phone Call - Check-in

Context: Reestablish personal contact.

Content: Call to see how they've been and if there have been any developments in their business. Listen to their challenges and offer relevant insights.

Day 144: Exclusive Webinar Invitation

Context: Provide an exclusive learning opportunity.

Content: Invite them to an online webinar or workshop that addresses a pain point in their industry. Highlight that this invitation is a token of your commitment to their success.

Day 165: Lumpy Mail - Customized Gift

Context: Continue the surprise element with another package.

Content: Send a package with a personalized, branded gift that relates to your business. Express appreciation for their engagement in your nurture process.

Day 186: Personalized Postcard

Context: Keep the connection alive.

Content: Send another postcard with a handwritten note mentioning a recent industry achievement or milestone. Offer assistance if they need it.

Day 207: Phone Call - Deep Dive

Context: Engage in a more detailed conversation.

Content: Call to schedule a deeper discussion about their specific challenges and goals. Mention the success stories of previous clients who faced similar issues.

Day 228: Value-Added Content

Context: Continue providing industry insights.

Content: Share a relevant podcast episode, research study, or an article from a prominent industry leader. Explain how this content can offer fresh perspectives.

Day 249: Lumpy Mail - Special Report

Context: Send another package to stand out.

Content: Include a special industry report or analysis that you've prepared specifically for them. Express your interest in their success and willingness to assist.

Day 270: Personalized Postcard

Context: Maintain the connection.

Content: Send a postcard with a personal touch. Mention a recent development in your business or industry to keep the conversation going.

Day 291: Phone Call - Progress Check

Context: Assess their progress.

Content: Call to check how they've been implementing the insights and resources you've provided. Offer support and solutions based on their feedback.

Day 312: Exclusive Event Invitation

Context: Extend an exclusive invitation.

Content: Invite them to a special networking event, conference, or workshop that you're hosting or attending. Highlight the networking opportunities and the chance to connect in person.

Day 333: Lumpy Mail - Unique Gift

Context: Continue with surprise packages.

Content: Send a unique and personalized gift related to their interests or hobbies. Express your dedication to their success and building a meaningful relationship.

Day 354: Personalized Postcard

Context: Keep the connection alive.

Content: Send a final postcard with a heartfelt message expressing your gratitude for their engagement throughout the nurturing process.

Day 375: Phone Call - Closing Discussion

Context: Initiate a conversation regarding their decision.

Content: Call to discuss their current needs and whether they are ready to explore a partnership or make a purchasing decision. Be prepared to address any remaining concerns.

This sequence is a tad over a year, given that we have removed the Day 25 & 30 components, I do think Chad has gone a little heavy on the non-email in the latter phases; non the less we now have a skeleton to build our nurture sequence with.

For me I would add in a CTA for my Audacious Flash Coaching at least twice:

Link to Dubb I Just made for this: https://audacious.dubb.com/v/sNtu37

Then I would put in a similar video for a Profit Acceleration Business Assessment http://bhduckworth.com/sim/

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