Issues w/ High-Ticket Group Coaching Program - Sales Funnel
Hi, I'm enrolled in High Ticket Hybrid and I’ve been following Mariah's framework:
1) people are invited to apply for the program/free training
2) if accepted they are entered into a sales email sequence that links to the sales page with an on-demand video embedded on it (the free training webinar)
3) social selling happens to check on them and make sure they watched the training and answer any qs they have
However, I tried the above and noticed these issues:
  • Conversion Rate has only been 3.37% overall in the past 3 months since I launched. Mariah's examples tend to show 20-30% conversion rate.
  • I believe most people aren’t watching the entire webinar all the way through. I’m not sure if an on-demand video just pasted on the sales page is the best idea. (Important Context: my clients are high schoolers - and their parents - trying to get into a top college)
  • For my other signature self-study course, I do a traditional funnel where they can immediately register for a webinar via EverWebinar. The rate at which ppl who registered watched the ENTIRE webinar is much higher (like 50%). So I thought it would be better to have them register for a webinar happening at a specific time instead to increase these rates. It would also give me more data on who watched and who didn’t.
  • If I did this, the sequence would then be:
1) Invite to apply for the program/free training
2) If accepted, they are entered into an email sequence that invites them to register for a webinar happening at a specific time
3) Automated emails leading up to the webinar time slot they chose
4) After the webinar, they are then entered into a sales email sequence to encourage them to enroll in the program.
  • But other business mentors are telling me that I'm making it too complicated and they don't think I should have the application process (which i think is important for qualified leads).
Would really appreciate some advice here. It's my goal to increase my conversion rate to 20-30%! (Or at least 10% would be nice). I'm also remaking the webinar to be a lot better.
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Dyllen Nellis
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Issues w/ High-Ticket Group Coaching Program - Sales Funnel
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