Facebook Ad Objective -- what's your fave?

Do you regularly run ads to a freebie (lead magnet, webinar funnel, etc.)? Let's support each other! What objective are you having the most success with:

Leads (conversions)
Engagement (conversions)
Traffic (link clicks)

I've been testing things on my end and would love to hear the latest insights as the Meta dashboard is ever-changing! Lately, #1 has been converting well on my end!

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