Plan to double retainer with current client
Hi guys, could use your feedback. I am currently at 4.5k USD / month retainer. I’ve been with this client for 3 years doing everything from email copy to promos to editorial content writing. I have had some other clients occasionally, and my highest month has been about 8k USD.
Nabeel recommended I come up with a plan to increase his income so I can double my retainer.
Here’s my plan to boost traffic for the client:
1. Generate traffic on twitter by growing branded account (Nabeel suggests instagram instead)
2. Get client on more regular podcast appearances.
3. He has a low-ticket substack, which I can also grow using notes and other ways for lead gen.
4. New front-end offers to come from new thesis client is writing for post-singularity investing + from content below
3. Update Website & Add Blog - Transfer all old newsletter and blog content into Obsidian and connect to Claude along with news updates to create blog content + re-distribution on socials.
For financial website:
1. I worked on creating an offer for financial website to transition from display ads and affiliate revenue to a paid offer. (needs to get approved) - I have a $27 front end. and a $97 core offer. We can also A/B test $29/month subscription offer for the re-branded financial Newsletter.
2. Keep growing the 6700 twitter account to drive traffic to the site.
3. Updating SEO keywords on site. Site is 95% direct traffic
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6 comments
Bryan Lutz
3
Plan to double retainer with current client
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