How should I structure my copy? · Copywriting Launchpad

How should I structure my copy?

My copywriting research includes finding out about the desires, notions, identifications and characteristics of the prospect. Also, during the research I get a good idea of what the common objections of the prospects may be and how to overcome them (all of which is sufficient information to start writing copy). The only problem is that I don't know how to structure my body copy. I do understand that all copy begins with a hook, body and then close. I can't grasp my head around writing body copy.

My question is how do I translate the knowledge I have into copy? How do I structure my thoughts? What part of the copy should focus on desires, at what point the objection handling should be done, where to intensify the problem etc.

Any guidance will be highly appreciated.

@Nabeel Azeez

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