Context: Note: the script is translated in english, but the context of the copy is correct - Client: Imene, optician 13 years, store owner 4 years, Roaaya generates 5M DZD/year - Target: Optometrists in Algeria, store open 1-3 months, empty chairs, panicking - Offer: 30 hours one-on-one at her clinic. 4 modules: Mindset, Technical Skill, Personalized Selling (neuroscience), Professional Instagram - Price: 120,000 DZD - low aware / low sophisticated / cold traffic - Format: Vertical video, captions on, her talking to camera ## CONCEPT 1 **Name:** concept_1-video-V1-06_15 **Angle:** Mechanism **Avatar:** Optometrist, clinic open 1-3 months, empty chairs, panic **Format:** Vertical, captions on **Visual:** Her in clinic, talking to camera, natural light Video script: **Hook:** The real reason your new optical store isn't generating the cash you expected isn't the store itself. It's something else they never taught you in school. **Lead:** You spent a ton of money buying quality equipment, you paid the rent, and now you're wondering if you made a mistake. **Body:** My name is Imene. Optician for 13 years, owner of Roaaya for 4 years. And 4 years ago, the night I signed the lease for my store, I almost cried in my car because I didn't know if I made the right choice. The first few months, I had nights where I'd calculate my debts on my phone at 2 AM. I knew I had good equipment. But something was off in how I talked to people and I couldn't figure out what. Until the day I understood one simple thing about how people make buying decisions. I changed just one thing in how I communicate with every customer who walks in. And the next month, my sales doubled. Today Roaaya generates over 5 million dinars per year. And the system I discovered — I call it the Communication Loop — revolves around 3 simple steps. The first is what I call the 5-Minute Rule. Studies show that a customer's decision to trust you or not happens in the first 5 minutes they enter your store.

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@Nabeel Azeez if I am targeting Ecom brands who do I pitch to is it desicion makers in the marketing department or founders

WEEKLY ENGAGEMENT COMPETITION: No winner again! @Benjamin Villette was dethroned but @Waisale Naqiolevu is a past winner and @Sahil Guddeti, even though he's within one point, is a legacy Copyskills member who I already upgraded to Premium when he moved over. Now if Sahil was a paying Premium member, I would have upgraded him to VIP. @Ayanda Mathe is far away in third place. JULY'S NEW HYBRID COURSE: I looked at all the votes from last week. We are going to do all three courses even though Creative Girl Summer won. Because it's a virtual summit with several guests it's a lot more work so I'm going to do it last. I've decided to do “Make Her Buy” first because I've already lined up the guest expert. So, with that in mind, what questions do you have about selling to women? Your answers will help us create the curriculum. WHALE BAIT OFFERS: If you're on the Copyskills email list you've been getting emails about our high-ticket client acquisition course, Whale Bait Offers. This is not a live workshop, though @David Stafford may teach another cohort live for us in the future. But as with the rest of our courses and coaching, all you have to do is upgrade to Premium. One subscription gives you access to everything. https://www.skool.com/copywriting-launchpad/plans

- $250 one time fee for convert kit set up - squeeze page, email infrastructure, sub domain set up - $40-$100 per month for ongoing maintenance, analytics and newsletter sending - Nabeels 'List Boss' was the course that directly helped me land this gig Below is the UpWork gig post I submitted the proposal for and won: Cost to apply was ~20 connects = ~$3 USD "Kit (ConvertKit) Email Setup Specialist for Children's Book Newsletter – Technical Implementation Looking for a reliable, proactive Kit Specialist who can make the technical side seamless so I can focus on writing! I am an independent children’s book author with an existing book website . I need a Kit (ConvertKit) expert to set up and optimize a focused newsletter to drive traffic to the site, grow the waitlist, and support pre-orders for my upcoming release. I will provide all email copy, subject lines, and content myself. Your role is purely technical implementation, design integration, and optimization. Scope of Work: Set up and fully optimize my Kit account (forms, landing pages, automations, tags/segments, integrations). Connect Kit seamlessly to my existing website for opt-in forms and waitlist. Build a simple welcome sequence (3–5 emails) and 1–2 automation flows using the copy I provide. Create clean, mobile-friendly email templates that incorporate my whimsical book illustrations and brand (warm, adventurous, family-friendly). Set up basic analytics/tracking (opens, clicks, UTM links to the website). Provide guidance on best practices for deliverability and list growth. 1–2 rounds of revisions after I review. Ongoing (Optional Phase) Light monthly support for importing new broadcasts I write, minor tweaks, and performance reports (2–5 hours/month). Required Skills: Strong expertise with Kit/ConvertKit (setup, automations, templates, integrations) — must share previous examples. Experience designing email templates in Kit (or similar) with images and strong CTAs.