If you missed today's live session (or want to rewatch it), here's everything you need. Most people don't have a lead problem. They have a targeting problem. You build a list of hundreds or thousands of companies, send outreach, and wonder why nobody responds. The issue isn't volume — it's that you're targeting companies that were never going to buy from you in the first place. In this session, I walked through my entire B2B targeting process step by step — live, with real tools, real results, and real mistakes along the way. Here's what we covered: - How to define the "splinter" — the small, specific pain your buyer already feels (not the whole business problem) - The 3-part targeting method: Define the Splinter → Write the Prompt → Validate in Sales Navigator - A live demo of the targeting prompt inside ChatGPT, including how I pressure-tested the results and threw out companies that didn't actually fit - Why category fit isn't enough — a company can look perfect on paper but already be too digitally mature to need what you sell - How to use Sales Navigator account filters and lead filters to build a tight, validated list (not a giant ocean of names) - How to cross-reference AI output with Sales Navigator to confirm whether the targeting actually holds up - The difference between DIY targeting, community-supported targeting, and done-for-you targeting — and when each one makes sense Key takeaways if you're short on time: 1. Start with the pain, not the list. If you can't describe the specific pain that would drive someone to buy your solution, your targeting will always be too broad. 2. AI gives you a hypothesis, not a final answer. Every named account that comes back needs to be validated before you spend time on outreach. 3. Check digital maturity before you reach out. The right category + the wrong maturity = wasted meetings. Look for companies where the expertise is real but the digital presence hasn't caught up yet. 4. Exclusions are just as important as inclusions. Knowing who NOT to target will save you more time than a longer list ever will. 5. Tighten the list until it's small enough to actually work. You don't need thousands of companies. You need a short list of the right ones you can call this week.

These are designed so someone can swap in their own industry, audience, service, and desired outcome. Core content prompt Use this when you want the AI to generate the main idea and educational angle. Prompt: Write a clear, educational piece of content for my business based on this theme: [insert false assumption or common misconception]. My business serves [insert audience].We help them with [insert service or solution].The outcome they want is [insert desired result]. Explain why [insert common assumption] does not automatically lead to [insert desired result]. Break down the real factors that actually drive results. Make the content practical, credible, and useful rather than overly promotional. Focus on helping the reader understand the gap between activity and outcome, and what must be in place to close that gap. Include: - a strong opening hook - 3 to 5 key reasons the assumption is flawed - a short explanation of what actually works - a closing insight that encourages strategic thinking Use a professional tone for [insert platform: LinkedIn, blog, email, newsletter]. LinkedIn post prompt Use this when you want a strong, structured LinkedIn post. Prompt: Write a LinkedIn post for [insert business type] around this theme: [insert topic]. The audience is [insert audience].The post should explain why [insert common assumption] does not automatically create [insert result]. Structure the post with: - a bold hook in the first 2 lines - short paragraphs for readability - 4 or 5 clear points - a strong concluding takeaway - no fluff - no emojis unless requested The tone should be educational, direct, and authority-building. The goal is to help readers rethink a common mistake and understand the system required to actually get results. Article generation prompt Use this to expand the idea into a full article. Prompt: Write a thought leadership article for [insert company or brand] based on this core idea: [insert topic or misconception].

"Search and Reference Chats" is a feature in Claude that I don't hear many people talk about. This capability allows Claude to retrieve information from your conversation history to maintain context across different sessions, functioning as an on-demand memory system. Here are custom instructions you can use to create a Claude Project Meta-Search Engine.

Here's the problem most of us have: You create a video. Someone watches it on YouTube. Then they're gone. No email. No follow-up. No relationship. So I built V Lead Page to fix that. Drop in a YouTube URL → get a full lead page back. The system pulls your transcript, writes the copy, and builds the page for you. That's it. No design skills. No week-long setup. No 90-step automation. 🔥 HERE'S WHAT IT DOES ✅ Email opt-in gate before your video plays ✅ Auto-generated headlines from your transcript ✅ Light/dark mode + 3 copywriting styles ✅ Built-in analytics and A/B testing ✅ Transcript export (TXT, SRT, VTT, JSON) ✅ Attach bonus files as lead magnets ✅ Connect your own custom domain Get in now and you lock in your price forever. I'm not raising it on early adopters. Loom and Vimeo support coming soon. 🔗 See my live pages at video.d3dm.com I also demoed two other tools I built inside our GoHighLevel setup: → LinkedIn Craft — paste a blog post, get a LinkedIn post + image back in 30 seconds → Article Generator — turn a few bullet points into a full SEO-friendly blog article with an image These are exclusive to our GHL users and part of the content ecosystem we're building. 👇 HERE'S MY CHALLENGE TO YOU 1️⃣ Try the free V Lead Page plan with one of your videos 2️⃣ Join Digital Spotlight to beta test tools like these + get weekly strategy calls 3️⃣ Tell me what's missing — your feedback shapes the roadmap If you're creating content but not capturing leads from it, you're leaving money on the table. What's your biggest content challenge right now? Drop it in the comments 👇