If you've ever felt like your business is running on random acts of marketing… this one's for you. I just posted a full walkthrough of the WAVES Growth System inside the classroom — plus every asset you need to actually put it to work this week. What's inside: → The full training video → The WAVES Assessment (score yourself 1–5 across all 5 pillars) → The WAVES Plan template (so you know exactly what to focus on THIS month, next 90 days, and beyond) Quick refresher on what WAVES stands for: W — Web Presence (hint: a prettier website isn't the answer) A — Authority (are people crystal clear on what you're THE person for?) V — Voice (a real opinion… not AI slop) E — Engagement (what happens AFTER someone likes your post?) S — Systems (the part almost everyone skips) Here's the thing most of the gurus get wrong: They'll tell you traffic = leads. It doesn't. I've proven it across dozens of client engagements. Lots of traffic can just mean… lots of traffic. The wrong people showing up to your site will never buy from you, no matter how big the number on the analytics dashboard gets. WAVES is about stopping the scramble, focusing on ONE pillar at a time, and building an inbound engine that compounds — instead of one that leaks. 👉 Head to the classroom, watch the video, take the assessment, and map out your next move. Then drop a comment below with your lowest-scoring pillar — I'll tell you the first thing I'd focus on if I were sitting in your seat. See you inside. https://www.skool.com/content-conversion-system-9386/classroom/54b2f2cf?md=401b4005c11540fb9c447de3431993e2

How I Build a Qualified Target List Using AI + Real Data Most people let AI do all the targeting work. That's the problem. In this week's video I walk through the exact two-layer targeting system I use to go from "I need more clients" to a short list of companies I'm actually confident reaching out to. Here's what's covered: - The 4 alignment filters every qualified target has to pass - How to use ChatGPT + Sales Navigator together (neither one alone gets you there) - How to confirm your list so you're not wasting outreach on the wrong companies I also mention the Targeting Radar GPT — grab it from the link below, it'll walk you through the first layer automatically. Targeting Radar GPT

Jump in and introduce yourself below - just tell us: (copy/paste template 👇) - Where you're from - What you're building - What's driving you crazy right now That's it. Let's fix this content thing together.

If you missed today's live session (or want to rewatch it), here's everything you need. Most people don't have a lead problem. They have a targeting problem. You build a list of hundreds or thousands of companies, send outreach, and wonder why nobody responds. The issue isn't volume — it's that you're targeting companies that were never going to buy from you in the first place. In this session, I walked through my entire B2B targeting process step by step — live, with real tools, real results, and real mistakes along the way. Here's what we covered: - How to define the "splinter" — the small, specific pain your buyer already feels (not the whole business problem) - The 3-part targeting method: Define the Splinter → Write the Prompt → Validate in Sales Navigator - A live demo of the targeting prompt inside ChatGPT, including how I pressure-tested the results and threw out companies that didn't actually fit - Why category fit isn't enough — a company can look perfect on paper but already be too digitally mature to need what you sell - How to use Sales Navigator account filters and lead filters to build a tight, validated list (not a giant ocean of names) - How to cross-reference AI output with Sales Navigator to confirm whether the targeting actually holds up - The difference between DIY targeting, community-supported targeting, and done-for-you targeting — and when each one makes sense Key takeaways if you're short on time: 1. Start with the pain, not the list. If you can't describe the specific pain that would drive someone to buy your solution, your targeting will always be too broad. 2. AI gives you a hypothesis, not a final answer. Every named account that comes back needs to be validated before you spend time on outreach. 3. Check digital maturity before you reach out. The right category + the wrong maturity = wasted meetings. Look for companies where the expertise is real but the digital presence hasn't caught up yet. 4. Exclusions are just as important as inclusions. Knowing who NOT to target will save you more time than a longer list ever will. 5. Tighten the list until it's small enough to actually work. You don't need thousands of companies. You need a short list of the right ones you can call this week.

These are designed so someone can swap in their own industry, audience, service, and desired outcome. Core content prompt Use this when you want the AI to generate the main idea and educational angle. Prompt: Write a clear, educational piece of content for my business based on this theme: [insert false assumption or common misconception]. My business serves [insert audience].We help them with [insert service or solution].The outcome they want is [insert desired result]. Explain why [insert common assumption] does not automatically lead to [insert desired result]. Break down the real factors that actually drive results. Make the content practical, credible, and useful rather than overly promotional. Focus on helping the reader understand the gap between activity and outcome, and what must be in place to close that gap. Include: - a strong opening hook - 3 to 5 key reasons the assumption is flawed - a short explanation of what actually works - a closing insight that encourages strategic thinking Use a professional tone for [insert platform: LinkedIn, blog, email, newsletter]. LinkedIn post prompt Use this when you want a strong, structured LinkedIn post. Prompt: Write a LinkedIn post for [insert business type] around this theme: [insert topic]. The audience is [insert audience].The post should explain why [insert common assumption] does not automatically create [insert result]. Structure the post with: - a bold hook in the first 2 lines - short paragraphs for readability - 4 or 5 clear points - a strong concluding takeaway - no fluff - no emojis unless requested The tone should be educational, direct, and authority-building. The goal is to help readers rethink a common mistake and understand the system required to actually get results. Article generation prompt Use this to expand the idea into a full article. Prompt: Write a thought leadership article for [insert company or brand] based on this core idea: [insert topic or misconception].