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Owned by Don

Content & Conversion

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This community is designed to help you turn your content into customers through proven conversion strategies, efficient systems & scalable processes.

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In today's digital-first world, being visible online is no longer optional—it's essential. Digital Spotlight will increase your visibility online.

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12 contributions to Content & Conversion
🚀 New Free Course: The Lead Magnet Launch Pad
Most businesses don’t have a lead problem — they have a lead magnet problem. They’re creating digital clutter instead of digital connection. If your lead magnets aren’t generating engagement, trust, or conversations that turn into clients… it’s time to fix that. 🎓 Introducing The Lead Magnet Launch Pad — a free 5-day foundation course that transforms you from someone who creates noise into someone who creates magnetic value. Inside this course, you’ll learn how to: ✅ Identify exactly what your audience can’t resist downloading ✅ Design interactive, high-value lead magnets that build trust and start real conversations ✅ Launch with confidence using proven prompts, templates, and automation workflows You’ll also get the companion workbook, a step-by-step guide that helps you: - Audit your current lead magnets - Build your first “high-value” resource - Set up your first conversion path - Track your progress 💡 This isn’t another PDF giveaway — it’s your launch pad to building a system that attracts the right people and positions you as the obvious choice. 👉 Check it out here: https://www.skool.com/content-conversion-system-9386/classroom/b58aa9a5?md=14194cb2968d470aa1cae3ff7a52221e
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Hey folks, I updated the Lead Magnet Launch Pad with my recent Tuesday evening video. Additionally, you will find links to my free GPTs. https://www.skool.com/content-conversion-system-9386/classroom/b58aa9a5?md=e53fadc0613c4215b84a83e9458b21b6 Dont forget to join me live on Tuesday afternoon/evenings. Here is a link to the calendar. https://www.skool.com/content-conversion-system-9386/calendar
Live: 5PM EST today - Ways to get clicks: Lead Magnets
Today at 5 EST I am going live and I have a quick question before we jump on... How many lead magnets do you currently have working for your business? → Zero (still figuring it out) → One (but not sure if it's the right one) → A few (but they're scattered) → A full ecosystem (and it's crushing it) Drop your answer below 👇 Today at 5 PM EST, I'm breaking down everything lead magnets: - The different TYPES (and which ones actually convert) - The different LEVELS (from quick wins to high-value assets) - How many you really need (spoiler: it's not just one) - How to figure out exactly what YOUR audience wants This isn't theory — we're getting tactical. Join live here: https://www.skool.com/live/RgXZZdbZ4vZ See you at 5!
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Stop “Spray & Pray” Posting: Use 110+ Proven Goals to Build a LinkedIn Strategy That Actually Converts
If you’re posting consistently but it still feels like you’re “doing a lot” without clear business traction, the issue usually isn’t effort—it’s direction. In this week’s call, I broke down the system I use to move from attention → engagement → conversation, using a simple funnel approach: - Top-of-funnel (education): earn attention by teaching (this is where ~50% of your content should live) - Middle-of-funnel (differentiation + pain): show why your approach is different and address real pain points - Bottom-of-funnel (trust + offers): create the path to the next step (calls, webinars, community, services) To make this executable (not theoretical), I built a free tool: The Goal Strategizer. What you’ll get - 110+ proven goals you can filter by category (exposure, credibility, meetings, network expansion, engagement, and more) - SMART framework guidance so your goals are specific, measurable, and time-bound - Export options (copy/paste, CSV) so you can turn selections into a weekly execution plan If you want LinkedIn to become a predictable system—not a guessing game— follow the link to the Goal Strategizer and pick your goals for the next 30–90 days. Created by D3 Digital Media.
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Stop “Spray & Pray” Posting: Use 110+ Proven Goals to Build a LinkedIn Strategy That Actually Converts
Going Live at 5 PM EST (3 PM MST), Join Me
Hey everyone! We're gathering for our regular call today and I'm excited to see more of you engaging in the community. This is the perfect time to lock in your 2026 strategy. As we kick off the new year, let's talk about what you're building: → What are your significant content and conversion goals for 2026? → What would make this year a breakthrough year for you? → Where do you need accountability or support from the group? No pressure to have it all figured out - whether you're refining your strategy or just starting to think through what's possible, this is your space to: - Get clarity on what matters most - Learn from what's working for others - Find accountability partners - Get real-time feedback and help Drop your goals in the comments below (even if you can't make the live call) - and let's help each other make 2026 the year we actually execute on what we know we should be doing. See you on the call! Don
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The Content-to-Client Machine: What I Built in 2025 (And How You Can Copy It)
Summary In this video, I walk through a practical 2025 year-in-review—what changed inside D3 Digital Media Marketing, what worked, and what I’m building to help business owners create a content system that consistently attracts attention, moves people into a funnel, and converts into real conversations and clients. Here are the key takeaways: 1) Our “platform of choice” became Go High Level (GHL)We made a deliberate shift away from scattered embedded website forms and moved lead capture, tracking, scheduling, and automation into GHL (our white-label: CxNector). The goal was simple: one system clients can actually run their growth from—without duct-taping tools together. 2) Why GHL matters (even if you’re not “technical”)I break down the parts of the platform that matter most for scaling: - Dashboards and pipelines (visibility into lead flow + conversion) - Calendars (the starting point for attribution and automation) - Contacts + smart lists (segmentation without chaos) - Payments, invoices, subscriptions, and documents (operational maturity) - Social planner + email campaigns (distribution without multiple subscriptions) - QR codes tied to tags + automations (events, networking, digital business cards) 3) A “white glove” onboarding mindsetTools don’t solve the problem—adoption does. I explain how we guide clients through setup and usage so that handoff is realistic, reporting is meaningful, and bottlenecks are solvable. 4) The operational upgrades that drove real leverage - Manual posting → 100% automated posting to eliminate inconsistency and reduce client risk - Zapier → Make.com to reduce cost and improve performance - Expanded automation workflows across calendars, tagging, follow-ups, and nurture - Consolidation of scheduling and analytics into GHL (replacing tools like Metricool) 5) Outcomes that matteredI share examples of what we’ve seen this year: stronger posting consistency, traffic lifts (2–3x in some cases), and tangible revenue outcomes tied to better visibility + follow-up systems.
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The Content-to-Client Machine: What I Built in 2025 (And How You Can Copy It)
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Don Davis
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@don-davis-9351
Don Davis, founder of a top Digital Media Marketing firm, author, and awarded leader in Healthcare and Life Sciences.

Active 1h ago
Joined Jul 14, 2025
Denver, Colorado
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