We're live in the community today at 5 EST, and I'm using the session to walk you through everything we're packing into Thursday's Best Kept Secret No More workshop, the one on getting seen by AI. Here's the thing that's worth your time. When a buyer asks ChatGPT who they should hire in your space, your name either comes up or it doesn't. For most people it doesn't, and not because they aren't good at what they do. The AI just has nothing to pull from. No clear point of view on record, no proof it can quote back. Today I'll show you exactly what closes that gap. So in this session I'm going to preview the whole thing. The AI Visibility Audit we open with, the three-move shortlist you build, the one move we install live on Thursday, and what you actually walk out holding at the end. You get to see the full value before you decide whether to grab a seat. (If you are in the session already and want to sneak in for a quick look feel free to hop on as well) And everyone who shows up today gets access to my visibility GPT, so you can start diagnosing where you stand right now, before Thursday even gets here. The workshop itself is Thursday. Seats are capped at 25, and this is the last time it runs at $27 before it moves to $100. Today's session is where you find out if it's for you. If you can make it, jump in by going to https://www.skool.com/content-conversion-system-9386 and click on the link at the top and it will take you into the live session. Don

Most people do not have a content problem. They have a content structure problem. They sit down, ask AI for a few posts, get something that sounds generic, and then wonder why the right buyers are not engaging. That is how AI slop happens. In this training, I walk through a better way to build content. You will see how to create a content calendar that is built around: ✅ Your ideal client ✅ The buyer journey ✅ Top, middle, and bottom-of-funnel content ✅ Your voice ✅ Strong hooks ✅ Clear post copy ✅ Follow-up CTAs ✅ Image prompts for every post ✅ A posting rhythm you can actually sustain The goal is not to “post more.” The goal is to create content that helps the right people recognize that you understand their problem and have a real solution. I also show how this can be structured in a spreadsheet-style format so you can load it into a tool like GoHighLevel or another social planner. Here is the challenge: Watch the video. Run the prompt for your business. Build your first 30-day content calendar. Then come back and tell us: 1. Did the topics match your ideal buyer? 2. Did the posts sound like you? 3. Were the image prompts useful? 4. Would you actually load and schedule this calendar? Drop your results below. This is how we stop guessing and start building a real content system. The drawing and the prompt are attached below: Prompt: https://docs.google.com/document/d/1bp0xwsWhP_3d88rSxQ6Rc8Jm_ryqGLz5nPvA-BVCAdU/edit?usp=sharing

Quick recap from Tuesday's session, plus the replay and the skill we built live. Here's the thing we kept coming back to. When you're posting consistently and still not getting traction, the instinct is to write more content. Usually that's not where the problem is. The problem is upstream. You're either aimed at the wrong buyer, naming a pain they don't actually feel, or talking to someone who isn't the one making the decision. The content can be good and still not land, because it's pointed at the wrong target. So we spent the session working the target instead of the content. We used Michael's business as the live example (quality management and compliance in FDA-regulated industries) and walked the whole thing through in Claude, piece by piece: - Started at the top: the business, who it serves, and the actual customer segments. - Built that into a well-defined ICP, and then the anti-ICP. John had a great point here. Your messaging isn't just there to attract the right people, it should quietly repel the near-misses who aren't a fit. My own anti-ICP is CPAs and CFPs. Good conversations, no referrals, and then they want to sell me. - Turned the ICP into fictitious buyers, actual people you can picture inside a company, with a title, a location, and the specific thing pushing them to look right now. The test is simple: does this feel like a real customer, yes or no? If no, the fix is almost always back up in the ICP. - Built an interview structure to validate it with real people. This is the part most folks skip. Get on the phone, position it as research or an article you're working on rather than a pitch, and just ask whether the pain you're describing is real. Record it if they'll let you. Half the time those calls turn into sales conversations on their own, because you're uncovering where the person actually is. - Then turned the whole thing into a Sales Navigator search. Quick tip: start on the account filters (company head count is more accurate than revenue), save your companies to a list, then filter your leads by that list. You get a much cleaner target than starting on the people side.

Hey, so I wanted to get this posted ahead of our next Best Kept Secret No More workshop. The first session was a huge hit, and this next one carries right on from it. The focus this time is Visibility. If you watch the short video below you'll hear more from me on it, but here's the short version. We're covering two things. The first is the Operator's Manifesto. The second is the Proof Shelf, which is how you build a body of proof that keeps showing people you're someone they actually want to work with. If you're the best kept secret in your industry, this is one of the ways you work your way out of it, and we'll use AI to help you do it. Building your brand, building your ICP, and now building your visibility, piece by piece. When you sign up you don't just get this session. You also get the full replay of the very first workshop, all the Claude skills, and everything you need to keep going on your AI journey for your business. We've put the registration all in one place at bestkeptsecret.ai, so it's easy to find. When: July 23rd at 3:30 Where: bestkeptsecret.ai A quick note for anyone who was in the first Best Kept Secret No More workshop. We've got you. You don't have to enroll again. You're already set for this next session. On seats. We're taking 25 total, 10 are already taken, so there are 15 left. Once we hit 25 this page flips back to a waitlist page, and it'll keep cycling like that through the rest of the year. So if you're thinking about it, I wouldn't wait. If you miss this one, the next opening is session 3, or 4, or whenever a seat comes open after that. Note: for anyone registered in the first session your invite is coming for this one as well to hold the date and the zoom links there after. You do not need to register or pay again. I look forward to seeing you in the workshop. Don

Hey, look, thanks to everyone who jumped on yesterday. We covered a lot of ground, so here's the recap for anyone who missed it or wants to skip to a particular spot in the replay. It all came back to one question: how do you take a cold connection and move them somewhere warmer, without burning yourself out or getting yourself banned? Three doors to warm up a cold connection. You've basically got three: - An assessment or lead magnet - A podcast or webinar - A direct conversation - Skip the ebooks and the long PDF articles. Nobody downloads them and they don't move anybody. And if you build an assessment, two rules: it has to capture their email into your CRM, and it has to give them a real result at the end. Otherwise you've just made them fill out a form. The one person who shows up. Somebody told me they get 100 webinar signups and one person, sometimes zero, actually shows. Here's the thing: - If one person shows up, give that one person everything. They came for a real reason. - Build the relationship right there. - Everybody who watches the replay sees they'd have gotten that same attention. That's not a wasted hour. Use the podcast to qualify, not to sell. You're not pitching, you're getting them to an answer: - Build your qualifying questions right into the interview. - Wendy's add: take the four or five objections you hear over and over, turn each into a 10 to 15 minute episode, and run it as a private, subscribable podcast as your lead magnet. That converts. Microsites beat the giant website. I think the day of the thousand-page site is short-lived: - Build small, focused pages that each do one job. - We run tons of them inside our CRM. - AI only speeds this up. AI-augmented, not full autopilot. People can tell when a bot is writing them, and full autopilot erodes trust fast. The sweet spot: - AI drafts the response, you review and hit send. - Be personal about it. "I'm using AI so I can get back to you faster, and I read 100% of these" lands better than a third-person bot saying you're busy. - The MIT and Harvard data backs this up: respond inside five minutes and the connection holds. Let people wait and it falls off.