Find Your Niche ➡ Your Golden Purpose

There are LOTS of ways to find your niche.

One of our favorites we teach our MAKE IT Series members is from serial entrepreneur and Priceline . com early investor Jeff Hoffman who believes that real magic happens in business when you align three critical elements.

(See below for interview I recorded with him back in the day 📹 )

➡ YOUR GOLDEN PURPOSE

He calls this the "Golden Purpose" of entrepreneurship:

🏆 GOLD MEDAL – Something you can win a gold medal at doing.
❤️ LOVE DOING – Something you love doing!
🌎 SOMEONE NEEDS – Something the world (or your community) needs.

To break it down:

🏆 This is your core skillset, the area where you have the potential to be the absolute best.
❤️ True fulfillment comes from working on something that ignites a fire in you.
🌎 Solving real problems and creating value for people is essential to long-term success.

➡ WHY

Why does it matter?

When you combine supreme talent, passion, and a mission to make a difference, you've unlocked 🔓 a powerful formula.

Here's why:

👊🏼 RESILIENCE – Entrepreneurial journeys are full of hurdles.
🎯 FOCUS – Knowing your strengths keeps you on track.
👋🏼 CONNECTION – Truly addresses a pain point or desire in the market.

To break it down:

👊🏼 Passion and the knowledge that you're serving a need will fuel you when times are tough.
🎯 Avoid chasing every shiny object, helping you be the best at what you do.
👋🏼 You'll gain loyal customers who advocate for your success.

➡ HOW

How to find your own Golden Purpose?

It's a on-going process of self-reflection and exploration.

Ask yourself: