How to Price Your Coaching 💲💲💲

Sean Mize

Apr 11 (edited) in Product Feedback

I've gotten so many questions lately about pricing . . .

do I start with free, then $97/$37//month, then my main coaching at a higher price ??

Or do I focus on a low ticket membership and scale it out?

Or do I focus on my existing $2k - $15k program?

It can be really confusing!!!

So first of all, there isn't a one-size-fits-all answer

It depends on so many things, for example if one coach has a strong system and gets clients results, he or she can charge 10x more than someone who is just getting started and is still earning their stripes.

And it depends on your personal preference as well:

Do you WANT to work closely with 10 $5000 clients each month, and know their every need . .

or would you rather have 1000 people paying you $37 a month

TOTALLY different psychology

neither is wrong or right

You have to simply decide.

The good news is, your decision isn't permanent . . . you can change down the road

BUT if you do nothing while waiting for the right answer . . . you stay stuck

However, in all of this, I have discovered the following:

With free --> $97/month --> $2k - $15k

you are always having to CONVINCE people that your $97/month is 100x BETTER than you free . .

and that your $10k program is 100x BETTER than your $97/month

BUT . . .

Imagine instead that you have a program for your highest level clients, the 1% of people who come into your world each month, and it's priced at $2k - $15k

1% of your new leads are naturally attracted to your BEST offering . . and will take it if it's available

So your system looks like this instead:

$2k - $15k --> $97/$37/month ---> free

Instead of having to prove that one program is 100x BETTER than another

Your BEST clients self-select at your highest price

the other 99 think, okay I can get 100x more VALUE at $97/month

and then even free clients don't get left out . . .

This single reframe can COMPLETELY change your business

Because instead of constantly having to "convince" people to pay MORE

They self-select to get more "value" at a lower price .. .

and it's SO MUCH EASIER to sell $97/month as a downsell from $2k - $15k

than as an upsell from $0