Stop focusing on "free" · Skool Community

Sean Mize

Apr 13 (edited) in Product Feedback

Stop focusing on "free"

I see so many coaches building a "free" community

so that they can "ascend" 10% into a paid community

So that they can "ascend" 10% of those into a high ticket program

The problem with that model is twofold:

a) you are constantly selling, selling, selling and trying to balance, what's free, what's paid, and at what price?

b) because of the sales pressure, you often end up with just the folks who trust you the most, and can afford it, that join your highest level program BUT they are often not your ideal client based on your offer, and they are often working on different things from each other, which makes it HARD to teach everyone in the program equally well, and thus get them results.

👉But imagine instead that you had a very solid Transformational Premise in your business which is based on an EXACT ideal client, with a very specific set of needs

and a program that specifically guides that exact client through to the exact transformation you are excellent at.

That is the anchor of your business, your highest level program and highest level contribution.

Now imagine that is priced at a higher price - one that filters for true commitment, and that matches the value of the the transformation you provide, let's say $2000 - $15k

👉So instead of a free community anchoring your business, with upsells built in, you have a paid $2k - $15k program anchoring your business.

👉Next, you have a monthly continuity program, let's say $197 or $97 / month. This continuity program is more of a membership with much less access to you than your $2k - $15k program.

And it is open to more client journeys and client readiness levels than your $2k - $15k program.

Anyone who wants to get closer access to you, but isn't your ideal client, isn't specifically working on your exact transformation, enrolls in your paid continuity program.

Now your continuity program is no longer an "upsell" from free .. it's a downsell from your highest level program.

👉 Finally, your free community is just that . . . a free community where you deliver value and introduce like people with like people, so that they can genuinely get to learn from you and connect with others, but without the structure and proximity to you that paid members get.

And new prospects who don't know you well enough yet to invest at any price (you affectionately call these cold prospects, lol) - they get to know you via the concept of "time under content" which states that the more time someone spends consuming your content, the more likely they become to invest with you.

👉 I hope this reframe is helpful,.

I can certainly attest that just the mindset associated with this will change your business.

And if you don't already have a high ticket program, creating one and placing it in the premier place in your business, will absolutely and radically transform YOUR business and your life, just like your program itself should change your clients' lives.

18 comments

Skool Community

Public group

Let's collaborate to make Skool better. Share your feedback!