MRR vs. High Ticket. · Skool Community

MRR vs. High Ticket.

Reflections and questions.

Sam ovens built his capital to start Skool on a high ticket business with closer, not MRR.

Hormozi's Gym Launch, to the best of my understanding was high ticket, and much of his online wisdom is around the skill of closing, and creating high ticket, high margin offers.

The current working thesis of Sam is that people want MRR through communities as it is the codeless SaaS.

But does it work better than high ticket with a closing call and a fixed deliverable for a set fee, pay for transformation, not just access?

What the business operator wants vs. what the customer needs.

Because the buiz operators want MRR, does that make it the right model?

Sam himself acknowledges Bezo’s customer obsession in removing marketing to make shipping free in Amazons model.

Bezo’s did not sit back and say, I want this business to be what I want as the owner, how can I make it work for me; He was customer OBSESSED.

Forget what we as business owners and creators want.

Is MRR or High Ticket better for the client?

I understand it provides a lower barrier to entry, less upfront risk, and creates more incentive for the creator to fulfill and provide value all of which I think are solid upsides.

But with that same ease of access and low barrier to entry is a low barrier to exit; an exit away from a potentially underperforming group, OR from achieving their intended goal without giving it enough time and putting in the work.

Is their an objective answer as to which option is better for the customer?

Final note.

I have the highest respect for both Sam and Alex (as well as Andrew Kirby), and have grown massively from the works they have collectively produced. I see these gents as modern thought leaders and philosophers on the level of the past greats of all time.

I seek to understand what these great minds position on this key question is, and why the shift in focus from High Ticket to MRR that is occurring in the industry and being sped up by the Skool Games?

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