Link to app - Conversions are down

Hey team, I'm heavily promoting my Skool community on X, it's doing reasonably well 20-30 members a day.

I'm converting new skool users into Skool, but existing users are constantly messaging me that my links go to the "Create an account" or "Login" page, because on Mobile the links never open the mobile app.

I saw this ad below, I like it, but it opens on the IG Mobile Skool site, which I'm not logged into, so logging in is an extra hassle.

Yes minor complaint, but I'm sure conversions will be hurt from this.

I'm considering moving to a funnel and send a Skool invite.

I saw that someone tested against a funnel for paid, but for free it's probably not worth the extra steps for people.

I solve this problem for ads by using URL Genie for Apps like YT, FB, IG etc. and it opens the app so people subscribe, follow etc.

Wondering if that's a possibility here.

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