A few years back I used to dish out a lot of “value” and delivering it got me a lot of likes, but likes don’t turn into cash. The assumption is if you deliver lots of value then eventually someone will pay you to work with you. And it’s far from the truth. Because value seekers are freebie seekers. They usually like to collect dust to information that they gather. Most times it sits in their google drive and it never gets implemented. The interesting thing is if you often question these people on the nature of their current beleifs they are usually of sceptical nature. The glass is always half empty not half full. If you’re in the business of growth and leadership then this is a slippery slope for you. Selling change to the value seeking crowd has always been extremely hard for me and to be totally honest I avoid it, just like I avoid needy people. I received this morning a message from someone who is inside my free community and is observing how our membership model is slowly growing each day. I asked her if she would like to step up to our next model which is not even $60 a month. In it she would receive my 2 offer templates that are currently generating me and my paid clients an easy way to freedom. Instead she feels it has no “value.” I am not judging. I personally can not force someone to see more than just seeking value. I am sure she just think I am a complete waste of time to her. I’m more interested and excited for the people that said yes because they saw something that got them curious. Value people like to watch paint dry. Insight people like to dance to a different drum. They are my people. Be careful of people who seek value, they usually don’t find anything valuable. Which brings me to the next question: How does everyone feel about the free groups? I have seen some people closing them all together and focusing all together on paid communities. The energy is totally different and I am almost inclined to either close it down all together and focus my energy on my 2 paid communities.

I have learnt SO much but here is just a quick summary of a few things. Early results = 10% upsells in the first few weeks. Course & Workshop sales. Still testing. 1. ✅ Being transparent about your plans will attract your ideal people and repel those who are not your people (I have purchased my space and appreciate your frankness. Looking forward to getting to know you better in the group V you are passive aggressive.) 2. ✅ Don't be afraid to share your paid offers and people will buy (upsells, affiliates and course sales) and non ideal clients will get offended/annoyed. 10% upsells and workshop sales. 3. ✅ You can charge some people - and people will buy 4. ✅ Different reasons for joining (ideal client, want to be in your world, seeing how you do it, get access to your network, browsers). Get to know yours 5. ✅ Don't be afraid to remove inactive members - they can always come back 6. ✅ I prefer to start off with more DM's in the beginning to give multiple options to communicate/understand your members and test what works best. 7. ✅ Highly vet all requests - social media handle, Skool history (zero spam, plus found one who has been dishonestly taking advantage of Skool creators). Got questions?

Just a few weeks in and our Funhouse 🦄 is in the top 500 of ALL Skool groups!! 🙌 🥳🎉🍾 Even more special than this milestone is that we have already have members making progress on their goals, some on things they had been procrastinating on for ages. 👊 Plus we truly have such a supportive, talented and friendly group of entrepreneurs, experts and course creators who are already forming relationships. Oh and: 📈 We have 100% engagement ⛔ We are 100% spam free 👀 We are almost 100% lurker free! Everyone is being rewarded with their choice of 3 prizes and a bonus call with me! 🙌 I'm excited for things to come and what awesomeness will unfold from inside this magical corner of Skool! ✨ Skool is AMAZING, FABULOUS & THE PLACE TO BUILD COMMUNITIES IN 2024 AND BEYOND!!!

Would you be open to having my Mojo Apfelbaum AI avatar create a course about AI, or LinkedIn inside your community? I started thinking about doing this when I joined a paid community and the organizer asked me to give a talk about how to do LinkedIn prospecting with AI. Why not have a course that my AI can give for you and teach your audience some skill on how to leverage AI or how to use LinkedIn to get to a goal. Who is inside your community? What is the niche? Let me know so I can brainstorm with my AI on the the best type of course to create.

Hey guys! Just wanted to share with you this small win! 🥳 Our group on Skool has been growing lately super fast thanks to both organic and paid traffic. We're organizing an online event in around a month and all of our marketing efforts are around that event. We don't advertise that we have a community, but we just lead people to our about page on Skool and the page does the rest. We're getting LP conversion rate at about %45 (that's based on FB pixel tracking data). We're hoping to get to around 10k users near the end of the next month just in time for our online workshop. Feel free to ask any questions if you're interested 😀