Launching with a workshop question

If you launch with a workshop of some kind (part workshop / part challenge) and want to run it monthly or quarterly after the first launch (the same thing), how would you do that with the current members already being there? It seems you can't have another separate cohort, so do you try to get the current peeps to be a cheering squad for the next cohort? Any examples of how this could work without creating multiple groups and without the former members feeling like it's not for them. 🤔

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