Ideas to make the community viral? Current status, problems and solutions

Hey Skool team,

I have been working on building my skool community to be more vibrant and more viral as well.

Currently, there are 700+ people on my community in the niche - The community is called Invest & Retire: https://www.skool.com/invest-retire-community-1699

My main focus is to help full time professional to invest & generating monthly passive income using advanced investing strategies

How I acquire subscribers currently:

I believe most of my skool members are acquired through this method:

YouTube Ads > VSL + Email subscriber + Skool invite

Then if they didn't opt in the first time, I sent additional value email relating to investing and including a link to join the skool community

How I encourage engagement:

I provide prizes to the top 10 contributors of the community. For example, I give away around $1,000 worth of stock shares per month (example includes AMZN, SHOP, KO etc.). This is an idea I got from the community - thank you :)

I think the top 10 contributors prize (which I got from this community) is a great idea to encourage engagement. There are people who loved it and this generates more content using the power of the community.

Problem:

However, I tried using the same prize method to encourage the use of referral link within skool including

-Offer a prize for 5 referrals (e.g. a free stock share)

-Offer a gift card for each referral and they just need to tag them in the post

Both methods to encourage referrals did not end up resulting in any significant increase in members

I also tried using YouTube ads directly to Skool but the lack of tracking makes it difficult to measure success.

The ask

Do you have any ideas on how to encourage more opt in into the community?

I was thinking:

a small paid lead magnet (e.g. a guide or book) to opt in once you join the community
creating youtube shorts to drive traffic to the community (but it didn't work before - I can try again)

Any ideas would be appreciated - thank you

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