How I grew our paid Skool to 115 in a month

Less than a month ago, I launched a community to help people build their LinkedIn presence, attract the right audience, generate leads and sell more.

I launched it at $9/mo, for the first 100 people but over a dozen people asked if they could join at $9/mo and I said, well, sure.

Now, I'll increase the price to $49/mo once we reach 150 members.

Here's how I did it, and how you can too:

1. Target the Right Crowd

What I Did: Zoned in on LinkedIn professionals like coaches and CEOs interested in personal branding.

What You Can Do: Define your ideal members. Where do they hang out online? Focus your efforts there.

2. Get Noticed

What I Did: I tapped into my LinkedIn network where I've built up over 37K followers over four years.

What You Can Do: Identify the platform where you already have a strong presence or where your target audience is most active.

3. Deliver Stand-Out Value

What I Did: Offered free resources, coaching, and masterclasses that were typically behind a paywall.

What You Can Do: Think about what unique value you can provide. Exclusive content? Expert sessions? Make it irresistible.

4. Create Urgency

What I Did: Made it known that the $9/month fee would increase to $49/month after reaching 100 members.

What You Can Do: Set a clear, compelling reason for people to join now rather than later. Limited spots, rising prices, or special founding member benefits work well.

5. Foster Community Spirit

What I Did: Celebrated each new member and milestone, building an inclusive, buzzing community.

What You Can Do: Engage with your members. Host welcome threads, shoutouts, and interactive events. Make everyone feel at home and valued.

Simplifying the approach:

Pinpoint your audience, ensure visibility, up the value, press the urgency button, and cultivate a welcoming environment. That’s the essence. If you’re looking for more insights or interested in teaming up, I’m just a message away.

Till next time, keep building!

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