Could I get a little help with a new community?

Matt Perryman

8h • General discussion

I'm starting up a community with is about getting more energy and looking pretty for the over-40 crowd.

I'm following Travis's guidelines for Movement Mojo:

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Take an OUTCOME you KNOW other people WANT...

Find out WHAT THEY HATE about "how to get there" and make your movement about a DIFFERENT PATH TO GET THERE...

Using one or more of the following OUTCOME MODIFIERS:

Who, What, When, Where, Why and/or How

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The outcome: look better and feel better (more energy, less aches and pains) than you ever believed you could over age 40.

What they hate: my starting assumption is that they hate...

complicated workouts that take forever and burn up all your free time
confusing diets that make you cut out all the foods you love
filtering the never-ending flood of tips and advice coming from fitness influencers

The path:

You won't be running for hours a week.
There's no crazy workouts from the 'gram that make you sweat, but don't make a dent in how you look or feel.

✅ We do simple, effective, and efficient strength workouts, which take less than 45 minutes, 2-3 times a week. Low stress and minimal thinking involved.

The "who" is people over 40. This could benefit from more specifics, along with dialing in the rest of the Ws.

I know this can be dialed in more, but I'm in a chicken-and-egg situation. My tiny email list is shrugging their shoulders at this, so I'm getting no feedback.

Is this just a not-very-interesting movement/mission? Or is the problem more that I need to get it in front of more engaged and interested people?

I've realized that I really have no idea of what I am doing here so feel free to take all this apart.

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