Could I get a little help with a new community?
I'm starting up a community with is about getting more energy and looking pretty for the over-40 crowd. I'm following Travis's guidelines for Movement Mojo: --- Take an OUTCOME you KNOW other people WANT... Find out WHAT THEY HATE about "how to get there" and make your movement about a DIFFERENT PATH TO GET THERE... Using one or more of the following OUTCOME MODIFIERS: Who, What, When, Where, Why and/or How --- The outcome: look better and feel better (more energy, less aches and pains) than you ever believed you could over age 40. What they hate: my starting assumption is that they hate... - complicated workouts that take forever and burn up all your free time - confusing diets that make you cut out all the foods you love - filtering the never-ending flood of tips and advice coming from fitness influencers The path: - You won't be running for hours a week. - There's no crazy workouts from the 'gram that make you sweat, but don't make a dent in how you look or feel. ✅ We do simple, effective, and efficient strength workouts, which take less than 45 minutes, 2-3 times a week. Low stress and minimal thinking involved. The "who" is people over 40. This could benefit from more specifics, along with dialing in the rest of the Ws. I know this can be dialed in more, but I'm in a chicken-and-egg situation. My tiny email list is shrugging their shoulders at this, so I'm getting no feedback. Is this just a not-very-interesting movement/mission? Or is the problem more that I need to get it in front of more engaged and interested people? I've realized that I really have no idea of what I am doing here so feel free to take all this apart.