Auction for services · Community F.I.R.E. Mojo

Juan Pablo Sans

17d • General discussion

Auction for services

@Travis Sago

— quick question on auction-style offers.

I’ve studied your framework closely and I’m planning to test it publicly on my own profile.

Context:

I sell a high-ticket, done-for-you email growth system.Not templates. Full implementation.

It includes:

• Deliverability repair + list revival (getting open rates back to 20%+)

• Strategic sequencing (custom multi-sequence architecture)

• Conversion mechanism + messaging alignment

• Framing the leads so they arrive at the call pre-sold and context-aware

• CTA integrity so the right people book and show up

When the ecosystem is built correctly, this has produced up to ~$300K in revenue from a single high-ticket offer.

I normally sell it for $30K because it’s real execution work and long-term involvement.

Here’s my dilemma.

With an auction-style model, how do you structure it so you don’t end up in a situation where the top bid is $2K… and now you’re committed to delivering something that normally commands $30K?

This isn’t information. It’s implementation. My SOPs. My time. My calendar.

My current thought is to break the system into performance-based sprints:

Start with a tightly scoped sprint (deliverability + revival + first revenue sequence), and then let higher bids unlock deeper access, more sequences, and broader ecosystem optimization.

So the auction determines the level of execution and access.

How would you structure guardrails for a high-touch DFY offer so the upside remains exciting, but the downside doesn’t wreck unit economics?

Would love your take.

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