I'm not a good copy guy yet just sold $70,312 in a week.
So I am not a great copywriter, nor do I wanna be one. I want to have a load of fun and make some money then go chase my kids around. I have a partner in the fitness space, big influencer big audience, good offer. I was tasked with promoting the last email offer. So instead of just firing out some emails I used the LOD workshop skills, I got some IOI's and then got all the replies, threw some Taylor Swift of and started going through them. The gold that came out of that… I'm still using it now. Ideas for posts. Angles for offers. The exact words they use when they're stuck. It just kept giving. The campaign landed the way it did because of that bit. Not because of the emails. Not because of the offer structure. Because I knew exactly what they wanted before I wrote a single word. When you know that… writing becomes almost easy. You're not guessing what to say anymore. You're just saying back what they've already told you. Do you do this before you run a promo? Or do you go straight to the campaign?