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26d • News you can use
She spent a year trying. Then closed 2 deals in 2 months.
This is Vera's story.
For most of a year, Vera was doing what a lot of you are doing right now.
She was looking at multifamily deals. Running numbers. Sending offers. And getting nowhere.
And the story she was telling herself was one I hear all the time.
"All the good deals are getting gobbled up by institutional investors. There's nothing left for me."
It felt true. Every deal she chased seemed to be locked up by some fund or REIT before she could blink.
So she'd keep looking. Keep grinding. Keep going home empty-handed.
Then something shifted.
It wasn't that the market changed. It wasn't that the institutions left. Both of those were still happening.
👉 What changed was Vera's approach.
She stopped competing with institutions in the rooms where institutions were winning.
She started having different conversations, in different markets, with different sellers — the ones the institutions never bothered with.
Two months later, she had 2 apartment deals locked in.
Not 1. Two.
After a year of nothing.
Here's the lesson.
Vera didn't lose a year because she wasn't working hard enough.
She lost a year competing for the wrong deals against the wrong people.
If you've been at this for months without traction, the answer probably isn't "try harder."
It's "try somewhere else."
Find the sellers and the markets the institutions don't care about. That's where you win.
Interested in learning how I help people just like you re-write their own stories?
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She spent a year trying. Then closed 2 deals in 2 months.
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